It seems in the midwest, we all seem to think that it is better to do things ourselves than to pay anyone to do them for us and even in the real estate industry it seems no different. Why would an agent hire a stager when they can make the same marketing suggestions that a stager would make, but do it for free?
Well, before you start thinking this is true consider this:
You may go as far as to tell your seller they need to paint, but can you go so far as to tell them what color and why?
You may go as far as to tell them they need to pack up some clutter, but can you go so far as to tell them what can stay, what should go and why? Can you go so far as to invest the time to help them do it?
You may go as far as to tell your client that they need to clean things up, but can you go so far as to tell them how to get rid of the smell?
You may go as far as to tell your seller that they would sell the house faster if it were furnished, but can you go so far as to provide them with the furniture needed to accomplish the task ? Can you go so far as to choose the furniture as well as the accessories and then stage the property?
You may go as far as to tell them that the property they are trying to sell is outdated, but can you go so far as to advise them on what would be the proper way to update it for their neighborhood?
You may go as far as to tell them their house may be a tough sell, but can you go so far as to tell them why and what to do about it? Can you do this and maintain your relationship with them?
You may go as far as to tell them their furniture arrangement is awkward, but can you go so far as to tell them what will make it work?
You may go as far as to point out the problems, but can you go so far as to sit down and help them make a plan to address them as well as offer some real solutions?
If you answered NO to any of these questions, then bring a stager in as part of your marketing team. If you can go that far, you'll be creating a team that can go all the way for your clients.
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Looking for a stager in the Northwest Indiana area? Contact Kimberly Wester at 219-241-7252 or visit http://www.detailsstaginandredesign.com.
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