I just noticed a similar type post about being in the Rejection Business as I was typing this up.  Kind of funny!

I just took the below excerpt from my book.  I started doing this early in my career for motivation to keep making the calls.  Hope this helps!!

Allow yourself a block of time each day to make all of your prospect phone calls. Don't schedule anything else during this time frame. You will need to be focused and energetic during your phone calls. If you are smiling while you are talking, your prospects will feel the energy.

Conversely, if you are fatigued and "not in the mood" to make phone calls, they will also feel that. Which one do you feel will give you your best response?

Determine how many calls you need to make to set one appointment; on average, it takes about five appointments to sell one home. Keep track of this ratio.

Think of it this way: Every phone call you make has a direct effect on your income. Figure out your average commission for each sale. Then determine how many phone calls it took to earn this sale that paid you the commission.

Divide your commission by the total number of phone calls you made.

Example:

Average Sales Price:                      $190,000

Commission Percentage:                     2%

Total Commission:                          $3,800

Total Phone Calls Made:                      25

Total Appointments Made:                   5

Total Sales:                                             1

Total Income per call:                      $152

Total Income per appt:                    $760

Always think of every phone call as income generated, because that is exactly what it is. From this example, you can determine that you were paid $190 for every "no" answer ($3,800 commission/20 calls that did not result in an appointment).

Wow!

Getting paid to hear "no." What a great business we are in!

Curt Fletcher aka The Likeability Guy

Author of "How To Sell More Homes and Increase Your Income"

 

20 Comments on I'm in the Rejection Business........and Loving it!

Does the "do not call" list not apply to Texas?

11/26/2007 08:47 PM by Frank Jewett (tech4REpros)


One more no means I am that closer to a yes.  It is a numbers game and the only way you are going to win is to make those numbers.

Take care!

RJH

11/26/2007 08:50 PM by Empire Realty


I personally don't make calls, never have.  Sounds very interesting the way you put this together.

11/26/2007 08:54 PM by Stella Barbour - Real Estate Agent - Serving Northern Virginia (Jobin Realty - Real Estate Agent)


Thanks for the post. I have been working on putting together a business plan for myself, and after breaking down how many calls I have to make to get one appointment I have been working on pushing myself to pick up the phone.

11/26/2007 08:58 PM by Kristy O'Keefe>> Kenosha & Racine Real Estate Specialist (Weichert Realtors Unum Properties)


Frank,  The way I see it, I call until I am told by them not to.  I feel that by not offering my service to someone (which I believe is the best), that I am doing them a greater dis-service then by the damage of a phone call.

11/26/2007 09:20 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Robert,  You are exactly right!  I once had a friend that knew his ratio so well, that he would actually walk around with coins in his pocket, for each "no" he heard, he would take one out.  By the time he would get down to the last couple coins, he would get excited, because a sale was coming soon!

11/26/2007 09:22 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Stella,  I'm curious, how do you follow up with leads or market for new opportunities?  I am interested in any new opporunties that I have not thought of or tried!

11/26/2007 09:23 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


I hate cold calling.  I know. I know. But I have to tell the truth.  No problem in calling past clients, business contacts, friends, etc.  But to just pick up the phone and call strangers..I just have never been able to do that.  Am I missing out???

11/26/2007 09:23 PM by Renee Parker, Lansing Realtor (Coldwell Banker Hubbell BriarWood)


Brett,  Exactly!  Always be polite, you never know, jsut because they don't need your help, one of their friends might!

11/26/2007 09:24 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Kristy, that is always the hardest thing.  I struggled with the phone thing for a while until I started to think in terms of generating income.  Besides, what is the worst comment you will hear, no?  Thanks for the feedback.

11/26/2007 09:26 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Renee, Your right, cold calling can be a major struggle.  I have to say though, if done correctly, cold calling can be very rewarding.  The first thing I always try to do if I don't know the people at all, but do know someone that knows them, is to get the intro call from their friend or acquaintance. 

The way I see it, we are all here to provide our customer with great value, so we are actually hurting people inadvertently by not trying to help them by offering our service.  Does that make sense?  Sometimes writing words does not effectively make the point you want to.

11/26/2007 09:32 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Curt, everyone feels they are offering something of value when telemarketing, but we all voted to create a "do not call" list that is supposed to provide the option of relief from unwanted telemarketing.  I hope you are calling to a scrubbed list ("do not call" names and numbers removed) because the fines are HUGE if someone decides to complain.  Here in Santa Clara County, the only people not already on the "do not call" list are people too new or too ignorant to sign up... not exactly ideal customers... and they probably get twenty calls a day from mortgage brokers who graduated from Wells Fargo boiler rooms.

Maybe it's different in Texas.

11/27/2007 12:20 AM by Frank Jewett (tech4REpros)


Frank, I'm not aware of anything like that in Texas.  I agree with what your saying though.  If you know in advance the people are not in need of your service, it would be a waste of your time to call them. 

 I'm not suggesting going through a phone book at random and calling people.  I'm talking about leads, past prospects that could not go forwards, and people like that.  Perhaps you held a buyer seminar and collected business cards or maybe spoke at a toastmasters function or chamber of commerce function and picked up business cards there. 

If they give you their number in some form or fashion, they are wanting more information.

11/27/2007 08:04 AM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Wow those are great stats. When you say "calls" are you referring to bought leads, expireds, or cold calls? 

11/27/2007 02:56 PM by Anthony Fico (National Currency Resources)


Anthony,  I'm referring to anything except a "true" cold call.  I think of a lead as anyone that I have worked with, been referred too, been handed a business card at a speaking function or networking deal.  Or anyone that I have met at an open house activity, buying seminar, etc...

I don't recommend a true cold call unless you have some knowledge of their interest.  Otherwise it is a waste of time in my experience.  I would call expireds for sure though, you know they need help.  For me, I really make my best effort to provide value first, before asking for their business though.

11/27/2007 03:13 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Curt,

 

I have to disagree. I was taught the mortgage business by Morgan Funding Corp a few years back and cold calling is their #1 way to get business. Every broker who worked there ( or stayed there I should say) made over $100,000 a year on a 35% payout with no other form of advertising. Most brokers I associate with don't cold call either because they are lazy, scared of rejection, or haven't had the honor of meeting a group of 6 figure 'telemarketers' outside of wall street to show them how to do it so it's not a "waste of time" .

 

11/27/2007 04:49 PM by Anthony Fico (National Currency Resources)


Anthony,  I am not against cold calling.  I think we are saying the same things sort of.  Because I agree with you.  The fear of rejection is the number one reason people don't make more phone calls or ask for the sale.  In our business though, I don't see the point necessarily of just thumbing through a random phone book.  It seems that time could be better spent.

I have actually done that (gone through a phone book, have even gone door to door).  Instead of wasting my time to find the few prospects at random.  I discovered ways to make them come to me instead.  I would team with either builder friends or vendor partners I have made to have home buying type parties or gatherings.  I would target a certain location that I wanted business from, write a short but very catchy letter or postcard with "free" give aways, food, information, etc.  The parties would be fun for everyone and I always would walk away with a stack of very good leads.

 

11/27/2007 05:00 PM by Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")


Great post!  Thanks for sharing your ideas and experience.

12/06/2007 10:22 PM by Denise Shockey Cocoa Beach Brevard County Real Estate (RE/MAX Elite)


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Real Estate Sales Person: Curt Fletcher, aka "The Likeability Guy" ("How to Sell More Homes and Increase Your Income")
Curt Fletcher, aka "The Likeability Guy"
Fort Worth, TX
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