This post is meant for Realtors, who deal with, and Home Owners who are trying to sell or thinking of selling their homes on their own.
Why should home owners use a Realtor when trying to sell their homes? A valid question that I just happen to have the answer for. Last post I had a top ten list. This time I am trimming back with a top 8!
Here we go...
During busy and slow markets, you will always pass a number of For Sale By Owners (FSBO) signs throughout your neighborhood. How many of these sellers can answer these 8 questions? How many Realtors can provide the answers.
Do I have sufficient data to price my property realistically? Am I familiar with what comparable properties have sold for recently and what adjustments to those amounts I would need to make for my property?
Can I draw up proper contracts, recognize unreasonable contingencies, understand disclosure and agency relationships? Would I be on sound legal ground if conflicts arose?
Can I handle the natural conflict of interest when working directly with a buyer, trying to protect my own interests versus my desire to accommodate his?
Do I have a complete understanding of real estate marketing and am I able to expose my property through the widest channels - local, regional and national?
5. QUALIFYING BUYERS
Can I professionally screen and handle innumerable inquiries? Can I differentiate between lookers and serious buyers? What kind of documents can I use to screen buyers and am I able to obtain them?
Do I have expert knowledge of the current mortgage situation: assumptions, buydowns, ARMS, secondary financing?
Am I prepared to forego social or business plans for an extended period, as I must be available at all times?
8. SAFETY AND SECURITY OF FAMILY
Am I willing to have members of my household exposed to strangers? The motives of casual onlookers could be suspect!
Unless you, Mr. and Mrs. Seller, answered YES to all the questions above, the skills and training of a professional sales associate would best assist you in selling your property. Sellers should know that only 1 in 20 sellers who try to sell on their own are successful in selling at market price. The other 19 suffered inconvenience, lost time, and frustration in their endeavor without reaching their ultimate goal - selling their property at the best possible price, in the shortest possible time.
Todd Jones, Realtor - Selling Scranton, Clarks Summit Real Estate