My co-worker, office manger, friend and Real Estate Trainer, Midori Miller recently posted an excellent post on bloggers being sued and how we need to blog responsibly.
In one of the 199 comments the commenter mentions that they post mostly to the consumer in Localism and "that they don't have to worry when the consumer is their target".
I enjoy reading this particular person's posts, they write well, and keep me coming back for more. However, I have to disagree with that statement, let me explain why....
I too post a lot to Localism, and recently I did a post about the Gaslight Parade in Ormond Beach over Thanksgiving Weekend and also that a band that was very well known from the 70s was going to be on Main Street the next night doing a show.
I didn't have my facts straight! For once I didn't research my blog. I told everyone that "we will be going to the Muscle Beach - Hot Rod Show and Shine on Main Street that starts at 7PM and also popping in to see a sound check by the original members of Foghat".
What I didn't know is that is that the original surviving members of Foghat can not tour under the name of Foghat because someone else owns the name Foghat, so they are now touring under the name Tony Steven's Slow Ride. Had I done 2 minutes of research I would have known this.
When I got home, I edited my post title and post to read: The 50th Gaslight Parade & Block Party In Ormond Beach (Edited)
"Tomorrow night we will be going to the Muscle Beach - Hot Rod Show and Shine on Main Street that starts at 7PM and also popping in to see a sound check with the band formally known as *FOGHAT, now known as Tony Steven's SLOW RIDE show at the Banks and Blues."
Then at the bottom of the post I followed up with the asterisk like so: " *The original surviving members from Foghat do not own the name Foghat and are now touring as Tony Steven's Slow Ride. I didn't know this at the time I posted this."
I hope that I covered myself with this and do not get in trouble with the actual band Foghat. 
We all need to make sure we know what we are talking about regardless who we are targeting with our posts.
We need to take the time to research our articles, and our events.
We need to make sure everything in every post is correct no matter where that post goes.
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