There are many agents in my office. This is a story of two of them.
Agent #1 - I see them in the office on a fairly regular basis, not all the time, but enough to have a relationship. They come by, they talk to a number of agents, and agents in the office generally know what their listings are like, and quite often, since they participate in the office caravan, many agents have been in the house.
Agent #2 - I know them by name only. The only reason I would recognize them is that I looked them up on the company website. They have listings, I'm sure, but I know nothing about them.
Now, I know we are independent contractors, and I know that many of us work from home, and that's great. And I want to pre-empt my next comment with the statement that I am not advocating the steering of clients and/or buyers to certain listings or agents.
But I can tell you that when I have a buyer, and they give me their criteria, the agents that I know, the agents that talk up their listings with their fellow agents, those listings are in the back of my mind, subconciously percolating there, and if my buyers needs can be met by one of them, there you go. It might just get thrown into the mix.
The agent who I never see, the one who has no relationship with the agents in their office, I know nothing about you or your listings. Nothing is percolating. I still might find it on the MRIS when I do my search, but I might not.
We talk about our "Sphere of Influence." Lets not forget that our fellow agents can fall into that category.
Kevin McGrath
The Wallace & McGrath Team
Coldwell Banker Elite
"Selling Homes In The Fredericksburg Virginia Area"
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