On a larger scale, bloggers are talking about things that reporters aren't, in some cases. They've become the on site journalists that so many newspapers are cutting back on.

I think that's true... the power of the crowd armed with inexpensive web publishing tools, etc.

What's neat is, with an RSS Reader & lots of content out there formatted in RSS you [the information consumer] can pick, choose & customize what information you receive. Like building your own newspaper, but only arriving from the sources you want. Not the whole New York Times, jus the parts you like. Alongside that could be the local Sharon Simms Blog RSS feed.... and the feed from a favorite local restaurant, etc. It's limitless and in your control! - now go 180% and put your marketing hat on :-)

With alerts you can drill even deeper getting a stream of information on a particular subject, like your name or St Pete Condos.

As more and more people adopt RSS subcription, search will become less important.