There is no Magic Social Media Pill

Education & Training with Glasswork Media Arts

One of the hardest things for businesses that are new to social mediato understand is that

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there is no magic pill. As with any social venture, things take time. I often get clients that don’t understand that even though it has been a month, they still don’t 2,000 followers or friends. Just like blogging, social media takes consistency, quality content, and time to be successful. This is precisely why I require a 6 month commitment.

I think having a human handle your account is a very important aspect of any social media campaign. What many don’t stop to think about is that social media starts with the SOCIAL. You cannot have a social media presence if you are not being social. So what does being social mean, it means retweets, thanks for mentions, interacting, being a trusted member of your online community. Sharing idea’s, successes, failures and helping each other.

As with any social encounter, time is a main ingredient. When you attend a businessnetworking event you don’t gauge the events success by how many sales you made during it, you understand that the reason for networking is to build relationships. It’s the same thing with social media, just in an online space. When attending online conferences with other social media managers there is always  discussion about manners, do’s and don’ts, and how social media is no different from face to face behavior standards.

The magic pill of social media is getting in the race, if you are not in the race, you are on the

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sidelines with all your potential clients watching your competition running down the track. You need to get in the race, but you also need to understand that a social media campaign is not a sprint, it is a marathon, that requires time, endurance, and consistency.

If you’re looking to start a social media campaign please feel free to contactStudmuffinMedia.

We can give details on how we can help you create a positive social media presence. We have the tools, passion, and we are humans….


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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher


Feb 19, 2012 07:09 AM #1
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s - Lake Charles, LA
Lake Charles LA Century 21 Realtor

social media is a mix of platforms and an active presence combined--no magic but it requires participation

Feb 19, 2012 07:28 AM #2
Paula McDonald
Magnolia Realty ~ Granbury - Granbury, TX
Magnolia Realty ~ Granbury, TX 936-203-0279

So true about this not being a sprint.  Love the analogy to a marathon.  I can relate. 

Feb 19, 2012 08:04 AM #3
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Isnt that the truth many folks think it is so easy and then quite/when it comes to blogging anyway....well done

Feb 19, 2012 11:44 PM #4
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around


Some just don't seem to get the idea.  Social media works pretty much the same way as meeting others face to face.  You start and enter conversations.  How else will others get to know you and find out about you?  Keep on blogging.


Feb 20, 2012 03:23 AM #5
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Laura, your ver welcome and thank you for stopping by

Marilyn, something you would know...

Paula, yeah, I bet you can relate...

Kristin, thanks and I agree

Brigita, I have been preaching just that for some time, it's no difference that IRL

Feb 20, 2012 09:45 PM #6
Mary Borth
Bloomington-Normal, IL

Good points. I have learned to pick a few platforms and use them systematically and consistently.

Feb 21, 2012 01:47 AM #7
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Gerry Michaels

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