Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
As social media continues to evolve so do the tools. Stepping up to the plate with a fierce vengeance is the new social media darling Pinterest. Haven’t heard of it? Let me give you a quick description before we dive into the “why” behind using Pinterest within your business.
What is Pinterest
Pinterest is a simple way to capture and save any picture you find on the web. Now before you think it’s just another version of Facebook, let me explain. Pinterest is at its core a visual experience. It takes magazine clipping online by offering a way to explore the web, consolidate your favorites and then share your eye-catching photos with your network of followers.
While Facebook has a wall, Pinterest has “boards” that are nothing more then buckets of similar content. For example, you might create a board titled "Kitchen and Bath Designs" and then add content by pinning (capturing) pictures of kitchens or bathrooms that you find attractive. As you pin items onto your boards, anyone following you is able to see that pin and either LIKE it (sound familiar?), comment on it or re-pin it onto their own board.
Being used to capture pictures and articles on everything from planning a wedding to your next vacation; Pinterest has an endless amount of uses!
Why Use Pinterest for Business
If you’re currently using Facebook, Twitter or LinkedIn for business marketing, Pinterest is a new tool you will want to strongly consider. Growing at lightening speed, Pinterests numbers are impressive to say the least. According to recent statistics, Pinterest has over 10 million registered users, nearly 12 million monthly unique visitors each month and over a fifth of their users connecting through Facebook.
Oh, and did I mention that each "pin" leads you directly to the website where the pin originated? Think of the possibilities!
Pinterest Marketing for Real Estate
Tell a story about your city - This is a great way to use pictures you’ve taken around your city and highlight some of your favorite locations. Give buyers relocating into the area a good look at what certain neighborhoods or communities in your city look like.
Home Styles & Architecture - Architecture and style are so different from one state to the next. Whether the homes in your area are New England colonial, Spanish Revival or Cape Cod, providing pictures will allow buyers to connect with the look and feel of your city.
Historic Locations – Historic locations such as buildings, churches and monuments are a fun way for anyone new to your area to better understand the history. What “insider” details can you share that offer unique insight into your towns past?
Local Business Spotlight – Create a board that shares your favorite vendors such as local supermarkets, gas stations, hairdressers, pet store, auto repair, plumbers, electricians and more!
Top Things to Do in Your Area - Spotlight fun things to do or attractions to see within your area. Choose the top sites exclusive to your neck of the woods.
First Time Homebuyer Tips Pin your blog posts or links back to pages on your website. What questions do first time homebuyers have? Answer those on your blog and you have ongoing content for this Pinterest board!
Tips to Prepare Your Home For Sale - If you are selling a home, what do you need to know? Help prospects make an informed decision by answering questions about prepping their home for sale, how the appraisal process works, specifics about the community and how to correctly price their home.
Curb Appeal – Curb appeal means different things to different people. Pin colorful landscapes, cascading waterfalls and lush gardens to display the various looks within your area.
Staging Tips - Pin pictures of stunning before and afters that encourage re-pinning (think of retweets on Twitter) and paint a vivid picture of what a sellers home should look like to offer maximum appeal to buyers.
Mortgage process – The stages of the mortgage process can leave anyone swimming in a sea of questions. Offer answers to FAQ about the loan application process, what to avoid and how to make an informed decision.
Guide to your city – Create a guide by pinning your favorite parks, museums, neighborhood restaurants and nightlife . This can be anything you deem awesome enough that someone new to the area would want to visit.
Pet friendly locations – As a dog lover and someone who frequently travels with my two little guys, I am always on the lookout for pet friendly places to hang out. Pin restaurants, hotels, coffee shops, bars, dog parks and any other pet friendly location in your community. Believe me, they will love you for it!
Decorating on a dime – Everyone is looking to save wherever they can these days. Offer home decorating “do it yourself” tips that are easy and affordable. You can also pin shops within your area that sell unique but inexpensive home décor.
Home improvement ideas - From a complete kitchen makeover to DIY; pin home improvement projects that inspire and advise!
Gardening tips - For new homeowners, learning basic gardening skills is important to the care and upkeep of their home. Provide tips on how to cultivate a stunning garden and landscape.
How to make a move with children - If you look at moving as an exciting adventure full of fun and new possibilities, your children will be more apt to get on board. Help clients moving into your area go through this change minus the drama by offering the how-to's of a smooth move.
Cool coffee shops in your area - As a self diagnosed coffee addict, I am always on the lookout for local coffee shops with a cool, funky vibe. I love anything with big, comfy chairs and a quiet atmosphere. Where do you enjoy spending your time? You can bet your clients will too!
Moving day tips - When you're making a move, you can use all of the tips you can find. From checklists to supplies, planning a move is a huge undertaking. Pin tips on how to find free boxes, how to best pack breakables and how to budget for all moving expenses.
Things to do for free within your city - What sites can newcomers enjoy for free in your city? Whether it's a museum or a beautiful garden in the heart of the city, pin colorful pictures of your favorite locations.
Pictures of annual activities - Pin pictures of popular annual events such as fundraisers, school events and town hall meetings that someone new to the area might be interested in attending.
Most importantly, have fun with it! While we all know that using social media as a business-marketing toolis exciting, injecting 'you' into your social efforts is vital. Yes it's great to connect with your past clients and prospects in an environment where you lead the conversation, but simply "pushing" out business info isn't enough.
Pinterest gives you one more way to find and connect with your target audience and offers a little insight into your personality. What are your likes, your hobbies, your passions? Don't be shy to share!
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Author Bio: Rebekah Radice is a social media marketing, internet marketing and content marketing specialist. Rebekah Radice consults with business professionals to assist with their social media and blog marketing efforts.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.