20 Incredibly Easy Ways to Use Pinterest in Your Business

Real Estate Technology with Imagine WOW! Digital Marketing Agency

20 Ways You Can Start Using Pinterest Maketing Today

As social media continues to evolve so do the tools.  Stepping up to the plate with a fierce vengeance is the new social media darling Pinterest.  Haven’t heard of it?  Let me give you a quick description before we dive into the “why” behind using Pinterest within your business.

What is Pinterest

Pinterest is a simple way to capture and save any picture you find on the web.  Now before you think it’s just another version of Facebook, let me explain.  Pinterest is at its core a visual experience.  It takes magazine clipping online by offering a way to explore the web, consolidate your favorites and then share your eye-catching photos with your network of followers.

While Facebook has a wall, Pinterest has “boards” that are nothing more then buckets of similar content.  For example, you might create a board titled "Kitchen and Bath Designs" and then add content by pinning (capturing) pictures of kitchens or bathrooms that you find attractive.  As you pin items onto your boards, anyone following you is able to see that pin and either LIKE it (sound familiar?), comment on it or re-pin it onto their own board.

20 Insanely Easy Ways to Use Pinterest in Your Business

Being used to capture pictures and articles on everything from planning a wedding to your next vacation; Pinterest has an endless amount of uses!

Why Use Pinterest for Business

If you’re currently using Facebook, Twitter or LinkedIn for business marketing, Pinterest is a new tool you will want to strongly consider.  Growing at lightening speed, Pinterests numbers are impressive to say the least.  According to recent statistics, Pinterest has over 10 million registered users, nearly 12 million monthly unique visitors each month and over a fifth of their users connecting through Facebook.

Oh, and did I mention that each "pin" leads you directly to the website where the pin originated?  Think of the possibilities!

Pinterest Marketing for Real Estate

  1. Tell a story about your city - This is a great way to use pictures you’ve taken around your city and highlight some of your favorite locations. Give buyers relocating into the area a good look at what certain neighborhoods or communities in your city look like.
  2. Home Styles & Architecture - Architecture and style are so different from one state to the next. Whether the homes in your area are New England colonial, Spanish Revival or Cape Cod, providing pictures will allow buyers to connect with the look and feel of your city.
  3. Historic Locations – Historic locations such as buildings, churches and monuments are a fun way for anyone new to your area to better understand the history.  What “insider” details can you share that offer unique insight into your towns past?
  4. Local Business Spotlight – Create a board that shares your favorite vendors such as local supermarkets, gas stations, hairdressers, pet store, auto repair, plumbers, electricians and more!
  5. Top Things to Do in Your Area - Spotlight fun things to do or attractions to see within your area. Choose the top sites exclusive to your neck of the woods.
  6. First Time Homebuyer Tips Pin your blog posts or links back to pages on your website.  What questions do first time homebuyers have?  Answer those on your blog and you have ongoing content for this Pinterest board!
  7. Tips to Prepare Your Home For Sale - If you are selling a home, what do you need to know?  Help prospects make an informed decision by answering questions about prepping their home for sale, how the appraisal process works, specifics about the community and how to correctly price their home.
  8. Curb Appeal – Curb appeal means different things to different people.  Pin colorful landscapes, cascading waterfalls and lush gardens to display the various looks within your area.
  9. Staging Tips -  Pin pictures of stunning before and afters that encourage re-pinning (think of retweets on Twitter) and paint a vivid picture of what a sellers home should look like to offer maximum appeal to buyers.
  10. Mortgage process – The stages of the mortgage process can leave anyone swimming in a sea of questions.   Offer answers to FAQ about the loan application process, what to avoid and how to make an informed decision.
  11. Guide to your city – Create a guide by pinning your favorite parks, museums, neighborhood restaurants and nightlife .  This can be anything you deem awesome enough that someone new to the area would want to visit.
  12. Pet friendly locations – As a dog lover and someone who frequently travels with my two little guys, I am always on the lookout for pet friendly places to hang out.  Pin restaurants, hotels, coffee shops, bars, dog parks and any other pet friendly location in your community.  Believe me, they will love you for it!
  13. Decorating on a dime – Everyone is looking to save wherever they can these days.  Offer home decorating “do it yourself” tips that are easy and affordable.  You can also pin shops within your area that sell unique but inexpensive home décor.
  14. Home improvement ideas - From a complete kitchen makeover to DIY; pin home improvement projects that inspire and advise!
  15. Gardening tips -  For new homeowners, learning basic gardening skills is important to the care and upkeep of their home.  Provide tips on how to cultivate a stunning garden and landscape.
  16. How to make a move with children - If you look at moving as an exciting adventure full of fun and new possibilities, your children will be more apt to get on board.  Help clients moving into your area go through this change minus the drama by offering the how-to's of a smooth move.
  17. Cool coffee shops in your area - As a self diagnosed coffee addict, I am always on the lookout for local coffee shops with a cool, funky vibe.  I love anything with big, comfy chairs and a quiet atmosphere. Where do you enjoy spending your time?  You can bet your clients will too!
  18. Moving day tips -  When you're making a move, you can use all of the tips you can find.  From checklists to supplies, planning a move is a huge undertaking.  Pin tips on how to find free boxes, how to best pack breakables and how to budget for all moving expenses.
  19. Things to do for free within your city - What sites can newcomers enjoy for free in your city?  Whether it's a museum or a beautiful garden in the heart of the city, pin colorful pictures of your favorite locations.
  20. Pictures of annual activities - Pin pictures of popular annual events such as fundraisers, school events and town hall meetings that someone new to the area might be interested in attending.

Most importantly, have fun with it!  While we all know that using social media as a business-marketing toolis exciting, injecting 'you' into your social efforts is vital. Yes it's great to connect with your past clients and prospects in an environment where you lead the conversation, but simply "pushing" out business info isn't enough.

Pinterest gives you one more way to find and connect with your target audience and offers a little insight into your personality.  What are your likes, your hobbies, your passions?  Don't be shy to share!

Get Started!

Request an invite to Pinterest or comment below with your name and email and I will send you an invite!

Don't Forget!  Follow me on Pinterest! 

Follow Me on Pinterest




20 Incredibly Easy Ways to Use Pinterest in Your Business was written by Rebekah Radice.


Re-Blogged 12 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 02/20/2012 12:43 AM
  2. Christa Hobart 02/20/2012 02:34 AM
  3. Roy Kelley 02/20/2012 02:55 AM
  4. Cathy Criado 02/20/2012 03:50 AM
  5. Wayne and Jean Marie Zuhl 02/20/2012 04:14 AM
  6. BethAnn Long 02/20/2012 08:45 AM
  7. Ron Cooks 02/21/2012 01:29 AM
  8. Kathy Sheehan 02/24/2012 08:05 AM
  9. David Farrell 02/26/2012 10:28 AM
  10. Ron Marshall 03/12/2012 07:59 AM
  11. Josef Katz 03/20/2012 09:47 AM
  12. Richard and Beth Witt 02/21/2013 01:56 AM
Real Estate Technology & Tools
Active Rain Newbies
The Art Of Marketing You
Social Media Marketing
Marketing 101
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pinterest for business
how to use pinterest for business
20 incredibly easy ways to use pinterest in your business

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Jamey "Milly" Milheiser
Fairway Independent Mortgage Corp. - Appleton, WI

I'm still learning about Pinterest but I'm liking it so far.  It takes about two weeks to get an invite from the website so if you have friends who are on it have them send you an invite.  Nice blog.

Feb 21, 2012 12:48 AM #50
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Rebekah, I didn't realize how little I knew about Pinterest till I read your blog.  Thanks for sharing this information.  It sounds like something I need to add to my arsenal.

Feb 21, 2012 01:25 AM #51
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Rebekah - as you know I'm already a big fan of Pinterest. I'm working on before after collages to market my company but I know they have to be REALLY good because people only repin the most outstanding photos. As a home stager I am completely a visual person so I love this new and innovate social media site and I'm truly going to work it! You put together a great article explaining all that pinning can accomplish while having fun! Great job here and a very well deserved feature!

Feb 21, 2012 02:13 AM #52
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Rebekah....heard so much about Pinterest and now I think I may take a peek and see how it can work for me!  GREAT tips!

Feb 21, 2012 07:05 AM #53
Former Agent
None - Adak, AK

Bookmarked.  I really need to check out Pinterest!!  Thank you for the great information and ideas.

Feb 22, 2012 11:53 AM #54
Virginia Dean
Keller Williams Tulare County - Visalia, CA
Real Estate Done Your Way

this is awesome Rebekah, but then all of your posts are valuable, I read them all.

I have dabbled in Pinterest, but now, with you suggestions, I have alot more ways to use it.

Thanks so much.

Feb 23, 2012 02:49 AM #55
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I had a hard time figuring out what Pinterest was all about but you have made it absolutely clear and your ideas are fabulous.  I have lots of "photo streams" of my local area locked up in Picasa.  Now I know what to do with them! 

Feb 23, 2012 06:18 AM #56
Paula Bradfield
Keller Williams Performance Realty - Salida, CO
Your Salida Colorado and Down Valley Realtor

Rebekah, I signed up for pinterest based on an AR member's recomendation but then froze.... Now I am thawed...thank you! I live in Salida so may see you some day!

Feb 24, 2012 08:13 AM #57
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I'm bookmarking for future referenced. I've got to get started on Pinterest. Thanks for the great suggestions,

Feb 24, 2012 08:39 AM #58
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

I had not even heard of Pinterest until a couple of weeks ago and now I am seeing it everywhere - almost daily a mention on it in ActiveRain.  I will check it out more in depth as it is always great to find new tools to promote our business and area.  

Feb 25, 2012 09:03 PM #59
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Rebekah,

Wow..I didn't realize how little I knew about Pinterest till I read your blog. Your 20 easy ways to use Pinterest are remarkable. Thanks for sharing this information. I came over from Kathy's post this morning with her favorite picks for the week!

Feb 25, 2012 09:09 PM #60
David Farrell
David V. Farrell Co. - Garden City, NY
Licensed NY State Real Estate Broker

Another HOME RUN post.  It amazes me that you have time for anything else but this, and, yet, you clearly do one heck of a lot more than participate on Active Rain and creatge amazing posts.

Feb 26, 2012 10:17 AM #61
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Woo hoo, great post on the many ways to use Pinterest. I tried to find this yesterday as I kept getting pear shaped messages on AR yesterday. Thanks for the list of great board ideas. I've been playing in it so far, Now I'll get my business mind into using it properly - thanks pretty lady - I'm copying the list. ( and checking it twice!)

Feb 28, 2012 04:48 AM #62
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am trying to rap my head around this.  Thanks for the explanation.  I had heard of it, but it had not been explained well before.

Feb 28, 2012 01:12 PM #63
Sondra Meyer:
Hayden Outdoors, LLC Colorado - Colorado Springs, CO
See It. Experience It. Live It.

Very interesting.  It's amazing how fast Pinterest has taken off.  I too like that avocado section you have. 

Thanks once again for sharing the information. 

Mar 15, 2012 08:27 AM #64
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Rebekah, thanks for all these great ideas! I've started using Pinterest and have been having fun with it, but am definitely tapped into the potential of using it for business.

Mar 20, 2012 09:57 AM #65
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Baltimore, MD
Sell Your Home With Margaret Rome

This is a post for bookmarking. Thanks for sharing your info on Pinterest.


Mar 20, 2012 12:43 PM #66
Gladys Webb
Avast Realty - Tuscaloosa, AL

good information on this site just heard about it and wanted to know how it could benefit me and my business, thanks for the inforamtion.

May 07, 2012 05:18 AM #67
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 27, 2012 02:44 AM #68
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Well done.  Thanks for sharing all of your ideas on the use of Pinterest. I will post this on my Facebook Timeline.

Feb 21, 2013 03:02 AM #69
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Rebekah Radice

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