Add first responder to the tasks required of successful real estate agents. Relax. There’s no need to rush out and get CPR training or learn the Heimlich maneuver. You just have to have a quick trigger finger when it comes to responding to leads.
A recent study by a company called Lead Response Management broke down response times into hours and minutes with surprising results. Agents who respond to leads within five minutes have a 93% chance for follow-up success, with the figure plummeting to 3% for someone who waited half an hour. Even the difference between five and 10 minutes was significant, with the success rate dropping from 93% to 23% during that five-minute span.
The reason an agent’s chance of making contact with a lead is better in the first five minutes is because the potential client is thinking about real estate and likely still on the computer searching for homes. This means they’re in a good frame of mind for a contact and likely have the time to respond to your message or answer the phone.
Also, when you call a lead quickly, the potential client isn’t going to forget that they registered on your website and will know who you are on first contact. If the phone number on the registration form is legitimate, they’re essentially saying that they’re open to being called and serious about looking for a home.
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