If you have just started to blog or not too sure how to go about it, you may have been wondering if it's ok to blog about other things - Meaning ideas and topics outside the main reason you started to blog in the first place.what to blog about

If you started a blog about real estate and you're an agent, naturally most of your blogs are going to be about this. The same can be said for mortgage, staging whatever...

But first, you should figure out what you want your blog to accomplish.

Are you getting clients from it? Venting? Showing off homes or listings? Updating market reports? Displaying current mortgage trends? Discussing inspection options?

A good rule of thumb is to keep at least 60-70% of the blog about the topic at hand. This allows you to get subscribers that follow you just for that reason. If you're into selling real estate and this is your business blog, at least 6-7 out of 10 blogs should be real estate related.

Is it ok to write about other things?

For readers and search engines alike, to be well-known for a blog, you must have some similarities and consistencies to your blogs. If you're all over the board with questions, then recipes, then photos, then listings, than events, then...whatever... People may not know who you are or what you really do.

It's great to be personal though and let people know who you are. I love to cook and throw in a foodie blog once in a while or a personal day activity, but the majority of my blogs are about SEO and more specific SEO for real estate marketing. I post a lot of local posts for my clients that discuss areas, events, services and such but the majority is about SEO and online marketing.

Just be aware of what you want your blog to accomplish and have a specific goal in mind for each blog. That's why we have categories and channels to put all these in to better organize them.

Have fun with your blog but remember its purpose and keep the majority of the focus on your main topic. Google will classify you better, rank you higher and people will learn to follow you for your niche.

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

 
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31 Comments on Is It Ok to Write About Other Things?

20 Most Recent Comments Displayed Show All

FEB
20
2012
172,138 Points 50 Featured Posts Outside Blog Attended Rain Camp

Hi Tammy ~

I've only been a blogger for about 4 months now.  After reading your post, I went back and looked at all of my titles and the things I have written about.  The topics pretty much run the gamut ... but I think I have a good balance of stuff.  I never thought about it before ... so thanks for the reminder to stay mindful of the content we put out there!
3:38pm • #12
389,293 Points 21 Featured Posts Outside Blog Called Shot Master

Tammy, lately my blogs have been mostly about the Whale Tales I create. I hope to add to my focus for the future and expand my target.
5:30pm • #13
202,276 Points 2 Featured Posts Called Shot Master

Tammy, We all appreciate your always timely advice and great blogs.  You are the best example to follow!
5:39pm • #14
389,998 Points 26 Featured Posts Outside Blog Called Shot Master

Tammy~~ With just getting started its hard to know how and what to write about to get started. I have had quite a few local posts that are about my area. I do need to start focusing on the market reports and buyers and sellers info. I know that. I do see it as when starting out the local posts about stuff is really much easier to write about and more interesting. ( and fun) The rest needs more thought and organizing, but will come too. Balance is important though.
6:05pm • #15
527,032 Points 7 Featured Posts Outside Blog Called Shot Master

Great points as always, Tammy!   I guess consistency is important.  I can say without a doubt that I can consistently find great information on your posts!
7:52pm • #16
FEB
21
2012
802,165 Points 98 Featured Posts Outside Blog Called Shot Master

Thanks for the advice Tammy, once again you have cleared up the confusion.
12:51am • #17
109,871 Points 3 Featured Posts Outside Blog

Your posts are always timely, Tammy. I appreciate your helpful advice.
8:30am • #18
365,638 Points 3 Featured Posts Outside Blog Called Shot Master

Tammy

Thanks for this reminder. Being personal is one of the things I have some difficulty in doing. I need to find the right voice and being more so. cheers cvc
1:02pm • #19
115,248 Points Called Shot Master

Thank you for your post today, I think you have made things much clearer for many people.
1:09pm • #20
239,069 Points 9 Featured Posts Outside Blog Called Shot Master

This is good.  I like the idea of keeping 6-7 out of 10 posts on topic.  I don't really have any formula.  In fact I would have to go back and see what I tend to do, but I think your advice to keep in mind the purpose of your blog is great. -Kasey
7:50pm • #21
1,187,526 Points 3 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

I think posts for local events and businesses make a nice mix in with city real estate market reports.
8:51pm • #22
FEB
22
2012
373,258 Points 72 Featured Posts Called Shot Master

As long as you don't have half your posts about goofy stuff and jokes or photos. As long as they are your area, market reports and local events, that all carries the same idea. In looking over the entire blog can I tell what you do and where you are? If so, you're good. :)
9:37am • #23
111,994 Points

I am so glad I landed on your page and can read your ideas about SEO.  Thanks for sharing your knowledge.
2:18pm • #24
FEB
24
2012
525,364 Points 10 Featured Posts Outside Blog Called Shot Master

My guess is that every blog you write can't be featured, but this one should have been.  Thanks, Tammy.
7:06am • #25
MAR
15
2012

I think that in an SEO perspective, you may just want to stick to a topic that will help your target market/audience locate you faster when they search for it on the Web.  Still, a breath of fresh air ( new topics ) reflects authenticity, that you're a human writing the blog and not some article spinning software out there.  Perhaps, you can create a separate page for your other journals and have it coded in such a way that those pages won't be crawled by the searches; but still visible to your readers. 
5:33am • #26
MAR
29
2012

Blogging is a kind of expression but involves responsibility as it is a public platform that one uses. Blogging about things that you are not very well versed with, is fine, as long as you dont make statements that are false and mislead the readers. Otherwise blogging about your area of expertise is a fun way to express, share, learn and gather information. 
2:22am • #27

Tammy,Great post as usual. It makes perfect sense to have specific goal to accomplish in blogging.Then you will know if you have attained it or at least come  close. Caprice
7:31pm • #28
MAR
30
2012

Good to know; I'm just starting.  Thanks.
2:50pm • #29
APR
19
2012

I agree, a business blog is a business blog but a little surprise once in a while can still be healthy practice!
1:11am • #30
APR
22
2012
415,412 Points Outside Blog

Tammy, another good topic to refocus on as we do our daily routine.
5:54pm • #31

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Tammy Emineth (Personal SEO - Website SEO and Real Estate Marketing) Ambassador_large

Tammy Emineth

Marysville, WA

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Personal SEO - Website SEO and Real Estate Marketing

Address: Marysville, WA, 98270

Office Phone: (425) 344-0677

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We do a lot of things! In addition to writing dozens of articles and blogs each month we offer assistance to real estate agents with their websites and all types of commercial and personal websites. We do marketing and online promotion through various social media and blogs. My AR Blog showcases what we do and how you can do it too!


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