Dear Listing Agent: Hi there, I'm one of the 20,000 or so agents in the Chicagoland area. I list and sell homes in St. Charles, Geneva, Batavia and Wayne. I have a new buyer who might like your listing in Mill Creek, Geneva.
So why I am writing to you today? My buyer sent me a list of homes to see this weekend, as well as a description of a yellow house in a particular neighborhood they saw when they were out driving around. It couldn't find it in the mls so I drove over there to solve this mystery. I found the house, so I pulled out my Droid phone to bookmark it on the bairdwarner.com mobile app and....nope, no house there. Pulled out my iPad and checked on the Realtor.com mobile app...nothing there, either.
I wrote down the address and headed back to the office. I pulled up the house on a regular pc. Found it! The house looks pretty nice and isn't priced too bad, but it's been on the market over 300 days. How have I missed this house, I wonder? I write regular market reports on this community!
Then it dawns on me. To pull listings in this neighborhood I use a saved search that I created with the rubber band mapping feature. Subdivision name is not a mandatory field for our mls, so most agents use this map feature when they pull up listings. Your listing, Mr. Listing Agent, is geo-coded to show up over 20 miles away in Arlington Heights. Any real estate site that presents it's search with a mapping feature shows houses based on it's geo code. A mobile device will not show the house even if the buyer is sitting right in front of the house.
Over 30% of all real estate searches are now being done using a mobile app. The Droid and iOS apps for Zillow.com, Realtor.com and Trulia.com all present listings on a gps-based search. On a PC or Mac, most real estate sites present listings on a map.
It's too bad for your seller. There they sit, all dressed up and ready to sell, but a whole bunch of buyers can't find the house. I found this helpful info in the mls. Take a look, it's in a link right on the front page: Why Your Listing Is Not Displaying On Map Searches. For those not in our mls, the instructions are very clear that the listing agent is responsible for making sure that the house maps correctly.
So Mr. Listing Agent, best of luck in selling this Mill Creek, Geneva home that the real estate world thinks is in Arlington Heights.