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I started a conversation on 2/4/2012 titled: With a simple nontechnical understanding of search engine purpose and motivation an opportunity is created to develop a relationship that’s mutually beneficial. If the search engine considers us a purveyor of relevant content it will be more likely to offer up our conversation as a 'search result' and thus we create a better web presence and more opportunity. Today we continue with The Power of Profiles. The Google spider(s) crawl public content on the web and the two we hear about most in marketing are Deep Crawl and Fresh Crawl. |
Our objective is to get indexed as quickly and precisely as possible and the difference between that happening within a few minutes, a week, or a month depends on how well Google knows the source, and how it ranks the who, what, and where we are.
When a site gets crawled it’s Google collecting public content. Then to sort all that content out it has to make numerous decisions (based on algorithms) as to how it will get ranked, used, and indexed. What happens next is the black box secret. We may not know the secrets within that mysterious black box, yet we can observe how it behaves and learn from it.
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I think our most important profile online (in this context) is our Google Profile (but don’t forget Bing and Yahoo). Our Google Profile is (in a sense) hard-wiring us into the Google index. It tells Google who we are, what we do, and where we do it. On the right >>> is my online profiles and locations in my Google Profile. This is where I am telling Google where most of my online conversations emanate. Link to your Activerain profile and blog. Link to your website and your ‘about me’ page. Link to your outside blog(s) and your Facebook Business page. Link to your profile on Linkedin, Twitter, Pinterest, Trulia, Zillow, Yelp, Biznik, etc. etc... Be sure to link to your public profile on these sites and not to your “logged in” private view. Your profiles and online locations (wired into your Google Profile) will make it easier for Google to identify you and see that the listing you posted online to the MLS that got syndicated to Trulia, Zillow, and Hubspot is the same “you” that published those great hyper-local neighborhood posts on your Activerain blog and it's the same "you" that shares those wonderful photos on Picasa and Flickr. This will expand your digital foot print and insure Google is getting the “bigger picture” about you so it can rank and place your content more quickly and precisely into the index. We'll continue this conversation later. Stay tuned, part two coming soon... |
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