Hi, folks -
Would like your take on another "Instant CMA" product - Top Producer's Market Snapshot. Click the link for more information, and a demo site (using, of course, the Top Producer templated website product).
The screenshots look rather impressive - a prospective seller can create a do-it-yourself CMA by entering a few facts about their house and location. The pages that come up brand you, as the Top Producer licensee, and link directly to your local MLS, through their Top Connector software product. They suggest with a link to contact you for more information, as you, the Top Producer License Holder, is the "Neighborhood Expert."
For sellers, the use is obvious. On a whim, and without giving their name to a stranger, they can get an "estimate" of what their house is worth - although they are warned that their actual suggested listing and selling prices might vary widely from what the software proposes. CYA, perhaps, but also a way to generate leads for the TP agent who subscribes to this service.
Buyers considering a property can generate comparable property data of sold houses nearby - to "justify" their offering price. Buyers, and sellers, would have to "declare" if their intention is to buy or to sell. This information, of course, is provided to the TP agent who subscribes.
Another feature allows you to send a link, via email, to clients in your database - a periodic "market checkup," if you will.
Subscribers to the Top Producer website product get a ready link to the Market Snapshot Launcher. The sales rep told me those with other site providers (in other words, the vast majority of us real estate practitioners) can have the launch page framed in on one of their own pages. On our site, dean-team.com, we would most likely frame the page on our "Seller Toolkit" tab, "Free Home Evaluation" sub-menu.
The price per month ranges to $79.95 per month, less if bundled with other Top Producer products you might be licensing. I figured my additional cost for the Market Snapshot product would be just over $68/month.
Top Producer used to limit the number of Instant CMA's your client can generate each month. Now, the rep tells me, there is no such usage cap.
Conventional web wisdom tells me it will be tough to generate listing prospects directly from the web using this software - the overwhelming majority of your site's visitors are browsing for listings. Therefore, would such software be a wise investment, or would a simple completion form alone, with data sent to the agent asking for a call back and in-person CMA, be just as effective?
I have used other Top Producer products going back to the mid-90's, and their System IV. My relationship with these folks - love/hate. Top Producer 7i has become very reliable, but their companion product, Top Producer 7i Remote, has, for me, been subject to crashes requiring patches and re-installation - three times thus far in 2007.
My Team members like Top Producer Mobility, for the Palm, and like it - I had trouble with their first version of Palm-connected Top Producer software a few years ago and haven't retried. Their available Broker Tools and Shared Assistant product is incredible, and has helped our admin staff really keep far better tabs on all Team member databases and mailing programs.
Please, share your thoughts on this with me, or propose alternate solutions, before Dean's Team "takes the plunge" with Top Producer Market Snapshot.
Thanks in advance!
Dean & Dean's Team Chicago
Comments(12)