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Avoiding Dogmatism

By
Real Estate Agent

https://www.activerain.com/blogs/myrljeffcoat

Maybe because it’s an election year, or perhaps not!  But, I’m really noticing folks dogmatically speaking as if they have much more authority these days.  Proclamations of things being this or that, rather than stating they MAY be this or that, are running rampant.  

It’s not just with politicians though. It seems more prevalent in the general population as well.  In this current housing cycle, more than one troubled homeowner has likely heard the sentence, “I CAN save your home.”  Or “I CAN save your credit.”

Most of us know reality is far less exuberant, than using the verb, "CAN" in that context. 

Whether you, as a real estate professional gets into trouble or not, will often depend on how well a lesson I received years ago in an 8th grade English class, was also learned by you. 

It was during that critical 8th grade year, that Mrs. Kane, the English teacher, taught us the State of Being Verbs.  There are 22 of them, and she made us memorize them.  They are as follows:

Is - Be - Am - Are - Was - Were - Been - Has - Have - Had - Do - Does - Did - May - Can - Might - Could - Must - Shall - Will - Should – Would

The lesson is about understanding the importance of not stating emphatically that a thing or situation "IS" something, when in fact it "MAY" only be something instead.  Or, that something "WILL" be done, when it only "MIGHT" be done.

As real estate professionals, mixing up state of being verbs, and not selecting the appropriate one while communicating in the business world, can find us treading into painful litigation territory - Especially, if the "F" word gets tossed about.  The "F" bomb in this situation is the 5-letter word, "FRAUD" - rather than that other 4-letter word.

nd neither you nor any of us needs that!

Posted by

Myrl Jeffcoat ActiveRain Signature
  

Comments(54)

Judi Monday
RE/MAX Valley Properties - Green Valley, AZ
CRS-Green Valley AZ Expert, Green Valley Arizona R

In other words...avoid black or white when stating our opinions...and instead, phrase them in shades of grey.  Great post.

Feb 22, 2012 11:24 PM
Warren Moore
Warren Moore Real Estate - Washington, NC
CRS, GRI

Wow!  I learned a lot in this post.  First, I learned what dogmatism is.  Then I learned about the State of Being Verbs.  Then I learend that my "measure twice and cut once" philosophy is probably a good thing.  

Thanks for the great post and reminder!

Feb 22, 2012 11:44 PM
Anne Richards
Short Sale Buyers and Negotiators - Los Angeles, CA

If all agents took this advice seriously, then they would be one more step down the road toward being considered a "Professional."

Feb 23, 2012 12:20 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Myrl,

These are some very good points. I sometimes re-read my emails to make sure I'm not guaranteeing something that may have a small percentage of not going the way I expect.

Feb 23, 2012 12:35 AM
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Myrl,

State of Being Words - of, how I remember them. That's when grammar was a desireable art form. I'm glad I learned it, though, because it held me in very good stead when I learned a foreign language. Being able to interpret language(even when it's your own!) is VERY important if you don't want to be misunderstood!

It's not only the directness of today's language I object to, but also the "meanspiritness!"

Feb 23, 2012 04:50 AM
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Myrl,  Ohhhh, English class....wow!  Thank You for the great reminder.  I think it has become a societal thing.  The thing is...  We still don't have to buy into it.  I will not make promises that I can't keep!

Feb 23, 2012 05:22 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I remember reading that if you intended to say something negative - especially about a person - the only SAFE way to say it was to preface your statement with "In my opinion" or "I think."

Real estate agents are not the only ones guilty of "can" and "will" statements. I've read copywriter's websites where they state that their copy will increase business for their clients. A pretty dangerous thing to say. I'd rather say "I'll help the client grow their business."

 

Feb 23, 2012 09:08 AM
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Myrl--Everyone should take Mrs. Kane's lesson to heart! :)

Feb 23, 2012 09:35 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Anne, #38, sums it best, doesn't she?

Feb 23, 2012 11:36 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

No one wants to hear "I might be able to sell your home" but you can say things like "I can provide you great service"

Feb 23, 2012 12:20 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

You have to be very aware of the words that you use. I find that when you're talking to a owner of a distressed home, when you don't say you "can", they often re-ask the same questions trying to pull that out, but you can't promise anything. You CAN do your best to help, but that's all you can promise.

Feb 23, 2012 10:04 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing this story.  Many real estate professionals need to carefully watch the words they use in their communications. 

Feb 24, 2012 02:47 AM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Good post, Myrl.  There is a big difference between instilling confidence, and making promises you may not be able to keep. 

Feb 24, 2012 04:41 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Myrl, Doing our best CAN yield good results but sometimes it just doesn't happen for so many factors that come into play. I never make promises that cannot be guaranteed. It isn't worth taking a chance personaly and professionally. Congrats on the well-deserved star!

Feb 24, 2012 04:51 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Great article Myrl,

I always usually try to use the words "try" or "it may be possible" because if it doesn't happen some client will be mad and remind you what you said. Congrats on your feature.

Feb 24, 2012 07:00 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Myrl, very clever.  I love that you remembered that from school.  Must have been quite a teacher!

Feb 24, 2012 08:26 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Another one of your great posts, Myrl! I taught English in Germany for years and really appreciate this!

Feb 24, 2012 08:45 PM
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Myrl ... What a great "toung in cheek" post!  So True these day!

Feb 24, 2012 09:43 PM
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

So loved this lesson, Myrl. Am reblogging with your persmission

Feb 25, 2012 07:55 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Definitely true - I'm sure we are guilty of it too, (I hope not), but since we work a lot in the short sale world we hear from potential clients thinks that other agents have told them that are just out of line in their promises.  We try to be more careful and realistic. -Kasey

Mar 20, 2012 02:22 AM