Conventional thinking: Go to external video upload site. Upload video. Cut and paste. Hope for visitors. Once I have more than 1 video, manage video content on a "channel" hosted and branded by another company.
New Thinking: The real estate organization has its own real estate video upload and management capability for its employees or members. The service is branded the same as the organization with the same look and feel. It can handle a wide range of selectable rich media content for all visitors, protected content for members, and paid content such as training if required. Implementation is fast (within days) and license costs are flat-rate and reasonable. The interface and content can be made available within most major languages to help maximize the audience.
The organization's business decision makers think about this capability much like their own "YouTube in a Box". No worries about hosting, storage, or connectivity costs associated with video.
When viewed, videos are large and dont pause for members. Content submitted by members (or vendors) can also be uploaded and converted right away with either immediate availability online or an approval step as determined by the organization. Uploaded content remain exclusive to the organization or can be shared via traditional cut and paste means and even syndicated within a blog network or other partners externally...again as determined by the organization and/or its members. Services such as narration, transcript generation, and language support can be added by members at the time of upload. In short, the organization remains 100% in control of content, distribution and branding.
News: The above system has been built and the first implementation begins next week for a major online customer. In January 2008, this system will be available for all types of organizations: brokerages, agencies, real estate portals, blog networks, etc.
Isn't it time that we expanded our thinking about real estate video beyond just the flash video player?
Tony
PS and shameless plug: If you'd like to add this type of capability to your own organization's website, please feel free to contact me at tony@vidlisting.com.
See Also:
You May Be A REALTOR But You Are Also In The Business Of Advertising
Property Videos Can Be Expensive At Any Price When No One Watches
All Visitors Are Not The Same: Views From Prospective Buyers Are The Ones That Should Matter
Progress Report: Performance For The Critical First Fourteen Days Of A Video Listing
Why The Video Tour Industry Just Doesn't Get It....
Tips To Avoid The Real Estate Video Numbers Shell Game
Yes, But Number One In Google For What?!?
Measuring Online Engagement With Real Estate Video
Real Estate Video: Maintaining Website Look And Feel When You Have More Than One Video
The Real Estate Video Manifesto
Interesting Real Estate Video Statistics: 2 Week Performance For A Property Tour
The Data Again Shows That YouTube STILL Isn't The Magic Elixir Even With Videos Shown Inline As Universal Search Results
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