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Paying for Leads, Part 2

By
Real Estate Broker/Owner with Missy Caulk TEAM

In response to my blogg yesterday, I wanted to continue the discussion. Yes I was doing a Pay per Click Campaign and I was spending a lot of money, with fantastic results. I am not working with the tech guyes in Ann Arbor anymore. Long story...........I was being pressured to leave Re/Max and start a brokerage with them. " No thank you, I don't want to start a brokerage " Felt it was better we go our separate ways. Very disappointing to me but our dreams just didn't mesh. If anyone wants to contact them, email me off this site.

I have sense learned how to do the google ad word campaign and as soon as my custom site is ready and I don't come up on front page of google, I will do my own. In the intern, I am using a company out of Canada........realestatepal.com. So far good leads, but they will not make a phone number mandatory and that has been one of the keys of our success, is making the call once they come to your site. It is not a cold call, but a warm call and most people are very nice. Yes we get wrong numbers, we also get wrong email addresses;however overall we connect with people with good results.

I have been with Number1 Expert since 2001. I usually sell 7-8 homes a year from that site. I almost dropped them last year, but they promised to index my site. I still am unhappy with the leads. I also asked them to make the people registering add a phone number and they said NO, they would have to do it in the whole U.S. So my conclusion is it is time for a custom and not a template site. Also with Number 1 Expert, when I started with them there was only 4 of us for several years. When they sold the original company, they veered directions and it is diluted now with 13-14 local agents using the site.

I also do Homegain and usually sell 3 or so homes a year from them. Being a original HomeGain member, I don't have the monthly service fee.

I have a couple of questions:

1) Since I have owned MissyCaulk.com for about 10 years, should I point that to my new site so it will be considered " out of the nursery" ?

2) Has anyone started using Mary McKnights RSS pieces ? I am intrigued by that site and admire all her postings ?

In conclusion, thanks for all your comments yesterday. Have a good day, I am out to finish my Christmas shopping.

Posted by

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk

 

Comments(6)

"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

We wish you a merry Christmas! We wish you a merry Christmas! We wish you a merry Christmas And a happy New Year! Glad tidings we bring To you and your kin! Glad tidings for Christmas And a happy New Year!

Broker Bryant and The Lovely Wife (pretend we are singing it works better like that) ROAR!

Dec 23, 2006 11:49 AM
Anonymous
Anonymous
Hi Missy- My gut instinct is for you to not change anything with pointing your url. I have not had good luck with that sort of thing. I recently did pay per click with google for some time and it just cost me alot of money with absolutely no increase in leads or results. I don't claim to be any expert on PPC however. I am just focusing my energies on organic these days. Merry Christmas everyone!
Dec 24, 2006 01:16 PM
#2
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Missy:

I was searching for information about Number1Expert and ran across this post.  I was approached from someone from RE/MAX to join a new brokerage (their office was in Yssilanti at the time).  I am wondering if it is the same one.  Their lead generation system looked good but I did not want to leave RE/MAX or my office in Birmingham.  I added you as an associate since we are neighbors and I liked a lot of your posts and how you market yourself--want to come back and read more when I have time.  Thanks

Apr 23, 2007 02:03 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Thanks I know who it was. They wanted me to leave my office too. That's why I'm not working with them anymore. There is a new start up group that will be even better. I'll keep you posted. Don't want to say to much until it is up and running.
Apr 23, 2007 02:07 AM
Anonymous
Cathy Tishhouse

Missy:

Thanks - I would like you to keep me posted about any new start up group.

 Cathy

Apr 23, 2007 03:43 PM
#5
Bud Hammerton
Moore & Associates - Waxhaw, NC
Missy, I have read over a lot of posts on Mary's site and have started to implement some of her suggestions on our site, moorehomesales.com. We are new and still in the sandbox so not much activity. I am hoping that some of the things she suggests will work to improve our local pagerank. I am not looking for national exposure. I will be very curious to see how well you fair also, although your situation and mine are slightly different. Please keep us informed of your progress, as I will you of mine.
Jul 09, 2007 04:55 PM