Special offer

Using sex to sell real estate?

By
Real Estate Agent with Prudential Preferred Real Estate
I'm still speechless over this video on YouTube made by a real estate company entitled,"Does Sex Sell?" I've embedded it here so if anyone is easliy offended I suggest you don't hit play. "Changing the way you look at real estate..." You betcha. Or on the other side of the country is the bikini-clad agent who has a billboard. I believe that has already been addressed here on A.R. so I don't need to bring it up again. But has our industry really gotten that desperate? I'll let you Rainers decide for yourselves.

Comments (9)

Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I didn't click there yet... I'm sitting at my Honda dealership, so don't want to offend anyone.

What on earth are they thinking?  That's walking on some very thin ice.

Nov 29, 2007 07:21 AM
Gail Reeves Reid
Re/Max Realty Specialists - Mississauga, ON
Real Estate yes, but not related to homes.
Nov 29, 2007 07:22 AM
Barbara S. Duncan
RE/MAX Advantage - Searcy, AR
GRI, e-PRO, Executive Broker, Searcy AR

Extremely offensive!  It is possibly also a blind ad.  No identification of the company??

 

Nov 29, 2007 07:26 AM
Anonymous
Rich Alpers

At first I assumed this was some kind of spoof, but I went on the company's website and it's really an ad! Not only that, but the company's name, EKDAY, stands for "every kid deserves a yard". Well, as long as it's aimed at families.  

 

Nov 29, 2007 07:27 AM
#4
Tricia Jumonville
Bradfield Properties - Georgetown, TX
Texas REALTOR , Agent With Horse Sense

Effective?  Maybe.  But I suppose it entirely depends on your target market.  However, I would think that, if EKDAY really stands for "every kid deserves a yard", they're somewhat confused about their niche! ;-) 

 

Nov 29, 2007 07:28 AM
Daniel Sundberg
Crystal Springs Real Estate - Kentwood, MI

What to see something funny?  Go look at their website www.ekdayrealty.com.

Apparently their out of business and without a broker for a little while. Now isn't that just precious?

Nov 29, 2007 07:29 AM
Scott Geary
Infinity Home Mortgage Company Inc - Allentown, PA
Your Pennsylvania Mortgage Source
Not really interested in buying a home. But, after seeing that I would like a vacation!
Nov 29, 2007 07:29 AM
Matthew J Blum - (retired from the business)
Palm Beach Gardens, FL
Jay, I love this idea! of course I know it is not the PC thing to say... think I can use it on Mortgage's?..lol
Nov 29, 2007 07:30 AM
Shaun McLane
Ekday Realty - Opening Dec 2007 - Windermere, FL

Jay, first, let me say.... War Eagle! (Auburn Alum)

 

That out of the way, I'll try to fill in some gaps here. This has been discussed on many, many sites.

I think the most active discussion is here: http://www.futureofrealestatemarketing.com/using-sex-to-sell-real-estate-and-other-drama/

 

Yes, Ekday is an acronym for Every Kid Deserves a Yard. This video was made as a goof, and was never intended to be a marketing piece - well, not the way you'd expect. You see, I have a broker's license, and have had it for over three years. I worked for a builder for two of those years, and decided I wanted to work in a large gen real estate office for a year before opening my own office. We've always done things differently, and I knew that to be able to continue this radical change, I'd have to go it alone. For the other, real, commercials we've made, visit here: http://www.ekday.com/commercials/commercials.html

 

Fast forward to today - I was fired as a result of the video - actually as a result of me being forced to remove it or be fired. My business license  should be in my hands in about two weeks. I knew this last week. I knew that I would be leaving my office and opening Ekday Realty, and assumed I would have to pay to announce this change.

 

What the video has done is drive over 200,000 visitors to my site. These are 200k people that now know my plans. This would not have been so had I not been given the ultimatum. What the broker unintentionally did was, 1) Underestimate bloggers, and the internet as a whole, and 2) brought up major freedom of speech/censorship issues with blogging, which is obviously a hot topic for all of us.

The story has evolved past the smutty video, and gained national interest (Inman News)as a story of the future of blog marketing. Did I expect any of this? No. Am I happy with the results? Hell yes.

Rumor has it, a few people have sent this to the Howard Stern show, and there's a chance it will get mentioned Monday morning. That should be another 6 or 7 million visits. :-)

I wasn't looking for people to buy houses from me based on this video - I just wanted people to talk. In that aspect, it was a huge success. 

 

FYI - I'm on a conference call while I'm typing this, so it might not all make sense. If not, I apologize. :-) 

Nov 30, 2007 03:56 AM