My team is putting together a "Home Buyer's Seminar" that will take place on January 31st.
We lined up a mortgage rep, a home insurance guy, a title company lawyer, a home inspector, and a home warranty rep. They all liked the idea and are ready to go. Of course, we'll have them pitch in some $$ to help share the costs of promoting the event as well as for snacks/beverages.
Our corporate office is right behind our regular office and they have a nice large training room equipped with whiteboards and a video projector (for powerpoint presentations). It's available for free :)
I'm currently working on the details of the actual topics and timing of each speaker. Afterwords we'll have the speakers available for one-on-one discussions with the guests.
I'm sure a bunch of you are thinking "nice idea but been there...done that. Usually few if anybody shows up at these things". Well, that's ok. Even if we have just 4 or 5 people, it will still be beneficial for us.
Why? You ask.
Because my wife will be videotaping the entire seminar (luckily she's a professional videographer) and I'll be editing together a DVD which I'll be able to use for years. My plan is to add the DVD to my buyers kits which I give away at open houses and when I meet customers for the first time. I can also use them on a lead capture webpage as a gift for filling out the form.
I'll try to keep everyone posted of the planning and progress.
If anyone has any ideas they'd like to throw at me, I'd appreciate it.
The Creative Agent Club - Creative Promotional and Marketing Ideas for Real Estate Agents