Considering:
1) The market is slow - properties are sitting on the market for months
2) Choices for buyers are abundant - almost exhausting
3) Gas prices are at an all time high
4) Open houses are generally a waste of time
I am amazed at how few people choose to offer 'featured tours' for their listing on Realtor.com, arguably the most visible real estate website in the country.
In my area:
Nashua, NH has 638 listings, but only 8% have featured tours
Hollis, NH has 72 listings, but only 20% have featured tours
Amherst, NH has 180 listings, with 15% offering featured tours
Manchester, NH has 1,045 listings, with only 12% offering featured tours
Hudson, NH has 235 listings, and 11% show featured tours
Boston, MA has 3,211 listings, and only 9% offer featured tours
Pretty interesting statistics. In this slower market, the marketing of a property is what sets a good REALTOR apart from an order taker (many of whom I'm sure are contemplating new careers at this point....).
Since the #1 method of 'sorting' listings on Realtor.com is by featured tour, it's clear that your customers want to see tours of properties, yet roughly 10% are bothering to provide what the customer is looking for!
Seems like a perfect marketing opportunity that is being missed or disregarded in a big way.
I realize there is a heated debate about Realtor.com and many people do not like this site and refuse to pay them a dime. However, it IS the #1 real estate site on the web, and 80% of buyers start their search on the web. It's all about EYEBALLS, and love it or hate it, it seems you are doing a disservice to your customers by not providing a Virtual Tour or a Video Tour of your listings.
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