When was the last time that you did one of these? Do you even know what a drip campaign is and how to set them up?
Until a few days ago I knew about them and I had been the receiver of them. But I hadn't given them much thought until I read an unrealted blog post about sitting open houses. One of the comments in the blog was about doing something different that the blogger hadn't done before in this market situation.
So I started to think of things I hadn't done in my marketing and got a drip campaign going. I had a list of emails that were very specific that I had from a Paypal account I had from the sale of a book. These were probably 1 - 5 months old. I was able to take those email addresses and drop them into the program. I adjusted a templated four-email drip campaign series specifically for my audience.
Overnight I had 4 brand new prospects responding asking about the sale of their properties, giving just a bit of information and asking if we could meet plus two others saying they were going to be selling next year. This was last night until today. 1 Day! I've responded by phone and email and have set up 4 appointments to take 7 to 8 listings this weekend. I'm amazed that in one day there could be such a response.
Now my point is;
1. Do you have a list of clients, prospects, locals that have responded to your emails, your sent email folder... whatever, a set of emails that you can use for a drip campaign that you haven't used?
2. Even if you haven't been in contact with the email receipient it's ok to set up a drip campaign with the addresses to target for a specific purpose.
3. Does getting an email in front of 50-200 possible prospects or people that could refer business to you excite you a little bit. It does me now and I'll look at email addresses and contacts I make with people alot differently after today.
There have been many reports and analyzing of buyers and sellers using the interenet as their number 1 method in their initial search for a purchase or a sale. Why not send them an email to help them out.
So get on the Drip Campaign.
Dave
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