User52500_2_t Jackie Peraza, Home Stager - Framingham, Massachusetts
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This year for Christmas I asked Santa to bring me a pure white cat.  To make it a little more complicated, I wanted this cat to be a rescue.  It had been several years since we'd had a cat in our family and I was finally ready to admit a new one into the fold.  Inspired by Patricia Kennedy's It Was a Two-Cat Night and the adorable image of those white fur balls, that's exactly what I wanted. 

 

I don't normally make a big deal of requests for myself for Christmas, I really love to give gifts and well, if I want something I go get it myself, asking someone else to get me anything has just never been my bag.  But this time I wanted it to be a gift.  I showed my family the photo on Patricia's post; I wanted to make sure there were no misunderstandings.

 

Apparently, finding a white cat at Christmas is no easy feat.  Finding a pure white cat at an animal shelter is even more difficult, it seems.  At dinner, one night, my family asked me how I would feel about getting a white cat with gray ears.  Shocked, I reminded them that if I received a white cat with gray ears, I would in fact not be getting what I asked for.  I thought their mouths were going to hit the table - I really am not usually so difficult to please.  They tried again, "well, what if we found a pure white cat with a little bit of black on the tip of the tail?"  Again, I reminded them that I had requested a pure white cat - white meant white, not gray or black or any other color they might try to get by me and if they were unable to find me what I had requested, just to let me know, I'd be more than happy to find the cat myself.  I guess I should mention that at this point I seriously doubted their ability to listen well.

 

About 3 weeks went by and finally my husband told me that short of spending almost $1,000.00, my dreams of receiving this gift was just not a reality.  Undeterred, I took out my laptop, grabbed the phone and started making phone calls.  Within about 2 hours I had identified a shelter, located within 20 minutes of us that had two pure white cats, sisters that had to be adopted together, if either were to be adopted at all.   If anything, I'm tenacious.  

two white cats 

Bear with me here; there is a message in all this.  There are plenty of buyers (clients) that are asked what they want and then offered something other than what they communicate; and sometimes these same buyers communicate in more subtle ways, they're not quite as direct as someone like me.  But I wonder how many of these buyers are inclined to do exactly as I did and take matters into their own hands, finding other ways to have their wants and needs met when they realize those they entrusted with their dreams tried to give them something other than what they really wanted. 

 

Jackie   
 

25 Comments on It’s a White Christmas ~ Afterall…

Jackie, love your post and the message.  Yes, the clients will take matters into their own hands when they feel their agent is not listening to them or will find someone who will listen and find what they're asking for.

The cats are cute!!!

 

 

11/30/2007 10:47 PM by Judi Morgan, San Antonio, TX Real Estate (Coldwell Banker D'Ann Harper, Realtors)


Very cute cats, they would go well with out two white dogs. Going by your blog title I thought you were going to write about Snow, turned out to be a great post.

Sean Allen

11/30/2007 10:50 PM by International Financing Solutions


Great Message!  On top of that I was more attracted to the white cat.  We have a pure white and she was a rescue too!  Our story is that my son's cat died suddenly and young from acute kidney failure.  She was a rescue and we suspected she was abuse and perhaps kicked in her kidney.  I wanted a "replacement" right away and my husband insisted on us finding the "right" one.  I guess sometimes waiting for the right thing to come along can be good!

11/30/2007 10:51 PM by Renee Burrows - Las Vegas NV Real Estate (Nevada Realty Solutions)


Judi- aren't they just adorable?!  They look big in this photo - they're not really.  I've named them Ming and Willow and I just adore them.  I recently realized they are 100% deaf even though they don't have blue eyes - and that's a whole other blogging potential, LOL!  The same message applies to staging - we have to really be listening to what the buyer is looking for - how are we determining that information?

How is newlywed land looking these days, friend?

Sean - and unless your dogs dislike cats, these two girls would probably want to play with them.  They love my daughters' Min Pin.  Yes, I thought folks might think "snow"...tricked you, didn't I?  I'm glad you enjoyed the post.

Renee - there is something special about these white cat's isn't there?  I've never, ever had cats so gentle and loving and I should have mentioned in the post that that was one of my requirements, the cat had to be super sweet - it really was not an easy request to fill, LOL! I'm sorry to hear about your son's cat - how mean is that - to kick a cat, good grief!  You're right, it is almost always worth it to wait for what you really want.

Jackie

11/30/2007 11:42 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Jackie, Listening to what the client/customer wants/needs is necessary in every business. 

Love the cats -- I'm allergic to cats but not to dogs.  So I have my little Shih Tzu.

Newlywed Land is good.  I'll have to send you a private email.  lol

12/01/2007 12:07 AM by Judi Morgan, San Antonio, TX Real Estate (Coldwell Banker D'Ann Harper, Realtors)


Judi - absoluuuuutely!  Oh, those Shih Tzu's are too cute! 

Jackie

12/01/2007 12:36 AM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Good Saturday Jackie,
Beautiful, beautiful cats!  Persistence and dare I say stubburness does have its rewards.  :0-) 
Your message is a powerful one that all professionals need to hear and heed.  One of the most important tools we have is our "EARS".  

12/01/2007 05:46 AM by Cynthia Tilghman, Realtor® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


Awwwww Jackie what a cute pair!  I know once you get them to stay off the dining room table, and stop clawing at your expensive chairs, ya'll will get along just fine!  BTW you can clip their claws ya know.  Some cats fight it some don't mind much.  And make sure to have several scratching posts.  They do that to pull off the old worn claw and expose the new sharper model growing underneath!  You'll get it all figured out sooner or later.  Meow!

Oh sorry, I forgot about the gist of your message.  You are totally right.  However isn't it human nature to "hire" someone to do our dirty work? i.e. a real estate agent!  I know in the past when house shopping, it got to the point where I'd seen so many I couldn't remember any of them.

12/01/2007 07:19 AM by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!)


Jackie:  First of all...YEAH on the kitty. Secondly...this is a perfect way to remind agents that we need to really listen to our clients. Like you said...IF we don't...they may well take matters into their own hands and get their home without us. Blessings!!

12/01/2007 09:19 AM by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group @ Keller Williams)


I like it!  So true, we think we know what buyers want, then wham, they go in an entirely different direction. Do we have names for the sisters? They look beautiful!

12/01/2007 09:58 AM by Frances C. Rokicki, Broker~Mentor,CRS (Fran Rokicki Realty, LLC)


Cynthia- LOL!  Yes, stubbornness definitely does have it's rewards :o)  Isn't it interesting the message of the post is the importance of listening and I adopted two deaf cats?! LOL!

Terry - I'm learning to sign with them, so their getting it - thank goodness!  I'll try trimming their nails though to make sure.

Oh, I'm not suggesting that folks won't continue to hire REA, on the contrary - I think they might 'shop' agents, even while house hunting.  I'm also wondering how much of our 'staging' props are based on what we think the buyer wants to see - how do we know for sure anyway?

Elizabeth - Thanks, I am most pleased with them - though I was not this morning at 5 AM when they were walking all over my head!  Do folks really just abandon REA altogether or do they mostly just shop until they find one that listens?

Jackie

12/01/2007 10:35 AM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Fran - Yes, I know that first hand from previous business experience - if we don't take the time to listen to all the cues we'll think we know what buyers want and then claim ignorance when they move off in another direction.

The sisters are named Ming and Willow.  Willow is closest in the photo and Ming is behind her - she doesn't look pure white in the shot, but she is.

Jackie

12/01/2007 10:38 AM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Oh I just LOVE kitties!  I love the pure white cats!  They are so pretty.  I'm more of pure black cats though.  If I could get a cat, that's what would be on my wish list!  Great post...I think what happens is people try to please too quickly by offering close-alternatives, simply in order to satisfy.  Your point was you weren't compromising on what you wanted...it was either pure white or you didn't want it.  Not everyone is that clear about what they WANT. 

I'm with you...I don't like to give 'wish lists' either.  And I hate when people ASK what you want.  Trust me, if I wanted something I would have bought it already...if I didn't buy it, it's because it was way too expensive to be seriously given too much consideration.

12/01/2007 01:26 PM by Abby Reilly; NW Atlanta Home Stager (ALR Home Staging and Showcasing, LLC)


Abby - Oh, I am with you on the pure black...they are gorgeous too!  Right, no compromising and I think most folks usually do know what they want, they just aren't sure how to communicate it.  That's just been my experience.

Ughhh, wish lists...I frustrate more family members because I just don't have them.  I tell them all the time, gift certificates to my favorite bookstore are a sure bet - I'll think I've died and gone to heaven, do you think they ever listen?!

Jackie

12/01/2007 02:04 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Jackie, The cats are just beautiful, congratulations.  I am tenacious as well when I really want something...and it usually turns up.  Wonderful, isn't it?  I agree that listening to our clients needs and wants is extremely important in doing our best job for them.

12/01/2007 05:56 PM by Carole Provenzale Owner, Feng Shui Long Island & New York (Feng Shui Long Island & New York City)


Ming and Willow are beautiful -- and I am glad you have a double white Christmas!  I have a rescue cat -- who is a calico - she is wonderful.  I agree 100% with your message that we MUST listen to what the client wants.  I pride myself in having an initial meeting with a customer usually 1-2 hours -- and I listen and assist them in outlining a plan of action customized to their wants and needs! 

12/01/2007 08:24 PM by Joan Whitebook, ABR,e-Pro,CEBA Southern New Hampshire (Buyer's Option Realty Services)


Cute kitties!  It's a white Christmas here too - 8 inches to snow today!

12/01/2007 08:55 PM by Kristina, KFM Staging & Design - A Minnesota Home Staging Company (KFM Staging & Design)


Jackie, you're right about not knowing what staging props the buyers will appreciate.  I think we need to go with our own experience and of course the training we have had.  A recent condo I did, I catered to the "boomer" mentality, of which I am a proud member.  Thinking they would have grandchildren come to visit, I put a professional photograph of my grandkids in the master bedroom.  I'm seeing, in model homes, more and more "touches" of a real home, i.e. personal photos, just one or two.  I also put out some books, Sinatra, Tony Bennett.  Subliminal messages.  Now, the person who buys the condo will probably be a 20 something surfer dude.  So who know what will appeal to whom.  All we can do is make our best guesstimate.

12/01/2007 09:20 PM by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!)


Hi Carol - yes, it sure is wonderful.  Nothing bad about being tenacious now, is there?

Joan - GOOD FOR YOU!  I'll bet your clients appreciate the extra attention and you're able to pick up on much information that might easily be gleaned over too! 

I used to have a calico - she was my first cat and really the cat that turned me into a "cat person" - I won't bother you with the little treats she used to bring me :p

Kristina- y'all will be shoveling for hours with snow like that!  I hope it's stopped already.  I'm told we're expecting some on Monday, but I'm sticking my head in the sand and not watching the news - I don't even want to know...blech.

Ahhh, Terry, ::smile:: I knew you'd respond to that!  Hrrrmmmm....well, I'm thinking there might be some ways that we can identify some of the staging props buyers will appreciate, thinking globally, but taking it local.  I think to some degree that's already being done, but we're just not being conscious about it - what a tool we'd have at our disposal then, eh?

Jackie

12/01/2007 10:33 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Howdy Jackie

This is a very fine written post for sure. I really liked reaing it a lot.

My lady and I have a all white cat she is the world to us.

Have a good one

Dale

12/11/2007 05:47 PM by Dale Baker, Home Inspector- in NH & VT (Baker Home Inspections and Consulting Service)


Dale - These all white cats are precious aren't they?  Is yours deaf too? 

Jackie

12/11/2007 06:25 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Howdy Jackie

Yes they are very precious. No ours is not deaf. When she was young she was abused, To this day she does not like to be picked up.

Have a good one

Dale

 

12/12/2007 03:53 PM by Dale Baker, Home Inspector- in NH & VT (Baker Home Inspections and Consulting Service)


Dale - I'm especially glad then that you adopted and love her as much as you do!

Have a good one yourself.

Jackie

12/12/2007 04:49 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Jackie, Fun story, cute kitties, and important message! Being the expert concerning staging doesn't mean we don't need to listen to our clients needs and desires. Just because I have absolutely no problem removing my collection of crosses from the wall when I'm ready to sell doesn't mean my client has the same attitude. 

12/12/2007 07:21 PM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


Yvonne - Right.  I think (and hope) most of us realize the importance of conveying what staging is supposed to help accomplish for the seller without offending them or taking a hardline approach - communication is key.

 

12/13/2007 12:19 AM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


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Home Stager: Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)
Jackie Peraza, Home Stager - Framingham, Massachusetts
Framingham, MA
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