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Florida Short Sales- Then and Now

By
Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

Florida Short Sales- Then and Now

If you lived in Florida back in the 90's and beginning of 2000's you most likely remember the company called, "We Buy Ugly Houses". This company was doing short sales way before 99% of the real estate agents even heard the term. florida short sales

Where did I first hear the term, "short sale" as related to real estate transactions? I remember learning about them in the  pre-licensing course before I took my first real estate exam a long time ago. We learned in that class what a short sale was, when people used them and the process. 

Fast forward to 2007. What happened in the beginning of 2007? I remember the eery feeling in real estate here. It was like a crash unlike any other. We have been through two big real estate recessions but this one was different. The real estate market stood still like we had not seen before. The buyers refused to buy property because the prices were too high and the sellers did not lower their prices so for about 4 months- tropical Florida was frozen. 

I remember the first time we wrote about short sales on ActiveRain. There was one other person, Dan Forbes who also was here in Florida who had already done short sales prior to this period of time as we had also. We were just about the only people back in June of 2007 that wrote about short sales. There was no CDPE and there was no SFR. In fact, many of the comments we received were otherbrokers saying they will not allow their agents to do short sales because of the liability. Well, now the laws in most states say that ONLY real estate agents or attorneys can negotiate short sales. 

Florida short sales were misunderstood by most people. Most real estate agents said they would never take a short sale listing even many of my friends here on AR were saying they would never do a short sale.:) My how times change. In fact, many of our short sale listings came from referrals right here on ActiveRain and many more from local real estate agents who we know.  I think that many of the agents were actually hoping this would just go away soon and they would never have to cross the bridge to short sale negotiations. 

I have written over 280 short sale articles since June of 2007. In 2008, 2009 and 2010 because of our embracing short sales we stayed in business as a real estate brokerage while many offices closed their doors. We carried between 70 to 90 listings most of the time. We created a well-oiled system to process the short sales and started doing them for other agents all over the state of Florida. It was a very fulfilling time for us because we were helping homeowners move on with their lives and we were stopping those foreclosures that were waiting to happen.

Along the way we created some very good relationships with executives and negotiators at the mortgage lenders and servicers in the loss mitigation departments. This has been an asset for our sellers.  Many agents talk about how important communication is but most communication is chit chat kind of stuff that can be taken care of in emails. But rather it is effective communication that gets the short sales to the closing table. There are many and always have been situations that are out of the control of us or our seller when a short sale falls apart but we just put the property back on the market and keep on going. 

Well, most of the agents who said they would never touch a short sale are either now embracing the short sales or reluctantly doing them so they can stay in business. The cycle of the Florida short sale is not over and most likely will not be for several more years in most areas of the state. However, the inventory is shrinking and with more agents going after the same market the short sale listing inventory is shrinking. 

We went from being in the top 2% of our mls closing sides to being in the top 9%. It is still really good and we are not complaining nevertheless when the market inventory starts to shrink as a company and as a brokerage it is time to examine the marketplace. Are there other niches not being served? Are there homeowners who still don't know they can do a short sale where you can be their first point of contact? The one thing that if for sure in real estate is change. Commercial defaults are the next big short sale market coming to many towns in the U.S. If you are a commercial broker this may be the right time for you to understand and learn the commercial short sale process which is different than a Florida residential short sale process. 

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In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

 561-502-1577 

 

 

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Comments(14)

Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Katerina, reading this makes me realize how amazingly isolated we have been here in Washington.  While we have a few and I have shown some short sales, I haven't yet sold one - or a foreclosure either.  I don't avoid them, and I could handle a short sale competently (we have a great attorney who negotiates them for us) mostly from reading your posts!

Feb 24, 2012 09:09 AM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Nestor and Katerina

Yes, I get emails from investors who Buy Ugly Houses, too

I haven't been in real estate as long as you have, but I am also one of the few who embraced it and started working with short sales as early as 2007. Through the years, I've always heard of agents absolutely refusing to work with short sales (and also of brokers not wanting to take on these types of sales).

My, my...how times have changed, particularly when we have markets where distressed properties comprise a significant number of listings (like 50% +).

In my opinion, knowing how to handle short sales is another marketable skill and service we provide to our clients.

Keep up the good work!

Feb 24, 2012 09:33 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Nestor and Katerina~Short sales--what a misnomer! That's the first problem newbies encounter when diving into this, both buyers and agents alike. How forward-thinking of you to create an incredible niche and be on the top for so many years. It's definitely the Ugly Stepsister, but hey, she's gotta find a husband, eventually, TOO! Or at least someone who will love her for who she is.

We're lucky to have you as our Guiding Light at AR regarding this and SO MUCH MORE.

 

 

Feb 24, 2012 10:11 AM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Katerina,

This was so interesting!  Buying stood still around our Sacramento area too.  At first the short sales were stilling trying to get what they owed to pay off their loans so they were priced way over the regular priced homes.  It's ironic now that ours are selling close to what foreclosures are selling for.  I've never refused to do short sales though they are still not my favorite!

Have a great weekend!

Feb 24, 2012 11:13 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Katerina, we were one of the early people here to do short sales. Agents would turn up their noses at the mere idea of doing one. Now they are all trying to do them, but not all are suited to this type of transaction.

Sharon

Feb 24, 2012 11:42 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congrats to you guys for embracing change and being farsighted enough to embrace the short sale niche.  It has served you well!

Feb 24, 2012 11:44 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Katerina, I took my pre-licensing classes in 2007. The instructor never even mentioned the term short sales. Our area was not hit as hard as yours. Less than 5% of Franklin TN sales are short sales. I can't think of a better agent to use for Wellington FL short sales than Katerina and Nestor Gasset.

Feb 24, 2012 12:48 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!
Patricia- this is the first comment I have ever written on AR from my iPhone lol Even though I have had my phone for a few years. But I am not feeling well so I did not have the energy to get my computer. But I wanted to thank you do much for your compliment. I am Sure you would take care of a short sale very well. I really appreciate your comment.
Feb 24, 2012 12:51 PM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

My gut is that commercial short sales and property management might be two additional areas to explore--if you are not already doing so. We all need to be mentally prepared when the marke turns again.

Feb 24, 2012 09:48 PM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Hi Katerina....you guys were smart to jump on the Short Sale business in 2007, it helped you Survive and still does.

Realtors refusing to do short sales reminds me of Realtors refusing to Blog or do Social Media....now many are scrambling to Facebook, and still not Blogging (where Consumers learn about us and watch and follow us then call us like we're old friends).

Cheers

Feb 25, 2012 01:36 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Melissa- You are correct. However, we are not interested in the property management department, huge liability that is different from seller liablity in short sales. The liability in property management is from tenants sueing you. But more important is the time involvement of property management. I coach some brokers who do a lot of property management and it is super time consuming, the overhead is higher, full time accountant, attorney on staff, etc. But if you have some agents in the office who just want to do it on a small scale that is a good option. If we get into that part, I would need to hire a full time manager to take over that division. We are blessed here in our town, we have another niche here that has always been here but is more on the rise right now. It is much higher price points and less time. Today, at my age, I look at everything as time. The expense of my time is the most important consideration. 

Nestor is very good at commercial real estate. Working with the developers again may be what he looks at for the future. 

I will write more posts about the discovering of niches. 

Feb 25, 2012 05:15 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Tammie- That is a great thing about where you live that there are so few short sales. It does not behoove most agents to get into that niche unless they are just a select few for that 5% of the market. 

Even here in Wellington short sales only comprise 19% of our market. The high end is hardly effected at all since over 60% of our sales are all cash sales. So when we were the only agents in town doing them it was great but now most agents do their own short sale negotiations or hire an attorney for that part so that part of the market is shrinking because of the number of agent to the number of available short sale listings. 

Feb 25, 2012 05:55 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Sharon- I concur. :) 

Feb 25, 2012 06:00 AM
Satar Naghshineh
Satar - Amiri Property and Financial Services Corp. - Irvine, CA

Katerina - I learned short sales from reading books and an investment company called "Noueve Riche" back in 2005. I got licensed in Feb 2006 and my local market started to tank in June of that year. I did the first short sale in my area as well. I stumbled across Activerain in April of 2008. I really loved it as I saw a lot of agents struggle on short sales and I like to help people. I found you and your husband to be one of the very few knowledgeable people on this site. The rest, were either giving bad information or mediocre info. I even went up against Alex from CDPE and he said I can't join his organization (no loss there!). I'm glad to see the highly visible people, like your "friends" in Florida, improve their knowledge on short sales. After all, if you are going to start a short sale website, I hope you know what you are doing!

Anyway, you are correct about commercial short sales. I was looking into them a couple of years ago myself. We also were looking into purchasing the note and foreclosing ourselves.

Keep up the great work. Personally I do not know how real estate agents make money off 75k property without doing short sales my way!

Feb 25, 2012 06:20 PM