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 Nobody will argue that a home decorated for Christmas is beautiful.  However, nobody will disagree that a listing photo or video tour featuring beautiful Christmas decorations looks ridiculous and dated..... in April or July!

Of course, summer flowers and green grass also date photos, but that season technically can last for 6 months in many locations.  Even winter photos date a listing, but that season also lasts about 6 months.

Christmas is ONE DAY.  December 25.  In April, everyone will know exactly how long your home has been on the market.  Not to mention that it goes against all rules for staging a home to sell, as Christmas Decorations = CLUTTER!  It's a bit difficult to judge what a living room looks like and how spacious it is with a Sequoia tree parked in front of the fireplace!

Use common sense - if you're listing a home in the next four weeks, suggest to sellers that they WAIT to decorate until after photos and videos are shot.  If they've decorated, they may be willing to remove the decorations for the shoot, or just wait until after the holidays when you have a clean, undated home to photograph. 

With homes staying on the market a LOT longer these days, you can be pretty much guaranteed of a dated photo in a few months!  Don't think today - think tomorrow.

If you're shooting a walk through real estate video, 'changing out Christmas photos' isn't really an option, as it might be with still photography - the only option really is the reshoot the home.

After spending over an hour yesterday helping a Realtor 'undecorate' a $5M house for a video tour, I'm keenly aware of the problem...... 

 

 

6 Comments on Make sure buyers know your listing is OLD and STALE - Happy Holidays!

So important, there is one in my MLS that has had a Christmas Tree for all summer. Now it's Christmas again and it fits right in. LOL

12/01/2007 07:32 AM by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)


I like your sarcasm- but very good point!  I wouldn't want to take these pictures twice!

12/01/2007 07:37 AM by Judy Greenberg- Buffalo Grove/ Long Grove/ Vernon Hills Real Estate (Coldwell Banker Residential Brokerage)


Thanks for the backup Fred! I will refer a couple of my sellers to this post since I can't seem to convince them otherwise. I'm not just referring to the photos but showings as well.

12/01/2007 11:55 AM by Doug Lindstrom (ReMax Alliance)


Fred - I actually had some sellers put Christmas decorations up just for the cover of a local real estate magazine. But, I agree with you 100% on this. I only used the Christmas photo for the one time magazine cover. Snow is actually another really big give away. Nobody wants their listings to have a snowy photo in June.

12/01/2007 12:06 PM by Ryan Martin - Bellingham Real Estate Agent (Windermere Real Estate / Whatcom Inc.)


what an excellent point! Imagine going through the MLS in June and seeing an interior photo complete with Christmas decorations and tree!!!! Nothing would scream HOME NOT SELLING - BRING ANY OFFER like that!!!

12/02/2007 10:56 AM by Bill & Barbara Jo - Florida Realty Professional - AHWD (Charles Rutenberg Realty)


Great point... we should always be updating our photos... keep them fresh and new. 

12/03/2007 07:56 AM by Kim Carpenter-Lake Winnipesaukee REALTOR -Lake Winnipesaukee Real Estate, NH (Coldwell Banker)


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Real Estate - Other: Fred Light -  Real Estate Video Tours for MA, NH & ME (Nashua Web Design  |  Nashua Video Tours)
Fred Light - Real Estate Video Tours for MA, NH & ME
Nashua, NH
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