Today I decided to switch banks. Now, for those of you who have ever undertaken this task, you know that this is not a decision reached lightly. It is a royal pain, for a number of logistical reasons, and in the end, you end up running two accounts for a while.
Why would this fool make such a rash decision, you may well ask? Well, I can assure you, it was not without great thought. I have been with this bank, a major name bank, for well over ten years. Then, out of the blue, they close the only branch close to my house. Then, when I do go to the next closest branch, it is a 20 minute wait in line.
Time to go, my time is important to me. It is all about convenience.
And then I started thinking. Am I convenient enough for my clients? If not, will they make the same decision?
I wonder. I wonder when I call an agent, and it goes straight to VM. What if I was their client? I wonder when that agent calls me back - 3 days later. What if I had a potential buyer for one of their listings? I wonder when an agent calls me for a copy of a addendum, and when I tell her that I emailed it the night before, and her answer, at noon, is that she has not checked her email yet that day. What if I was her client, and had emailed her last night?
I think clients expect convenience. I think if I don't give it to them, someone else will.
Kevin McGrath
The Wallace & McGrath Team
Coldwell Banker Elite
"Selling Homes In The Fredericksburg Virginia Area"
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