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BiggerPockets Real Estate Blog

REAL ESTATE GOALS FOR 2007

HOMEFINDERS.COM plans to reorganize into a more efficient, effective Maryland and Virginia real estate brokerage to serve the needs of home buyers.

HOMEFINDERS.COM, in 2007, will be a leaner, meaner more productive brokerage serving the needs of home buyers in a wide geographical area in the Maryland and Northern Virginia real estate market. 

HOMEFINDERS.COM is changing the brokerage model from that of a broker-managed agent based company to that of a company with strategic alliances with experienced INDEPENDENT BROKER AFFILIATES in the HOMEFINDERS.COM market area of Maryland and Northern Virginia. 

HOMEFINDERS.COM, in 2007, will focus resources on business development, brokerage web site development and SEO, blog integration with web sites and industry resources, prospect development, prospect qualifying and referral systems, case management for referrals, budgeting, technological enhancements and other company expansion ideas of future developed.

HOMEFINDERS.COM, in 2007, through implementing the above goals, will enable management to reduce risk by moving from brokerage model with agent generated sales and broker supervision supervision to that of INDEPENDENT BROKER AFFILIATES managed sales. 

HOMEFINDERS.COM, in 2007, by moving to an INDEPENDENT AFFILIATED BROKER managed sales model will reduce overhead through the significant reduction of costs for insurance, BOR fees, MLS fees, newspaper open house advertisement, signage, postage, UPS/FedEx, meetings, travel, Internet advertising, legal fees, accounting fees, printing fees, supplies and materials, banking costs, gifts, tax preparation fees, publications and relocation package content.

HOMEFINDERS.COM, in 2007, will change the focus of time management from generating agent buyer referrals and sales to that of INDEPENDENT AFFILIATED BROKER referrals.  The benefit to HOMEFINDERS.COM will be the time saved in agent management, counseling, training, conflict resolution, risk management, and additional duties that must be performed by a managing broker.

HOMEFINDERS.COM, in 2007, will expand into areas of Internet content development, web site expansion, article publication, developing Internet based programs for lead management, follow-up, referral tracking, documentation and statistical evaluation. 

HOMEFINDERS.COM, in 2007, will develop model areas for lead development and management based on geographical or demographic market models for distribution to INDEPENDENT BROKER AFFILIATES. 

Lenn Harley
Broker
Homefinders.com