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Do you use scripts for Sign Calls or play it by ear?

By
Real Estate Agent with Essential Properties Inc

Hi everyone, this is one of my first Blog's and I have just started with Active Rain. I am trying to take my business to the next level in 2008 by using scripts for sign callers. Currently when I receive sign calls, I simply ask the general questions like the ones listed below and adlib from there.

1. Are you wokring with a realtor?

2. Have you been pre-approved with a lender?

3. How can I help you?

4. What's your goal?

I would like to use more personal, non threatening questions to help the caller feel welcome and invited.

Does anyone have any suggestions and/or success with scripts that have a more passive approach and will allow the conversation to flow smoothly to get the appointment? Please share. Any and all comments will be greatly appreciated.

Thx

Rod 

 

  

Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...
I tend to wing it... I wanted to do scripts but my broker advised me not to so I haven't tried it....
Dec 02, 2007 12:12 AM
David Hood
Chino Valley Real Estate - Chino, CA
Yes scripts can sound canned  but as several other of the comments here point out you want to get communicate certain information, and you need to learn certain information from them. I agree with this 100%, you have to learn them and make them your own. I did not all thinks this, I do now.
Dec 02, 2007 03:51 AM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

Rod, You are going to have fun here on AR and I see you have generated some good responses to your questions! Keep having fun with and they'll sense that as well! And learn each time you try something. What worked? What didn't and adjust the next time.

Dec 02, 2007 11:30 PM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents
So what kind of results are you getting now that you have tweaked your script?
Dec 20, 2007 02:00 PM
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

A veteran agent in my office uses something along these lines: I'm sorry, we have a bad connection. May I get your phone number in case we loose the connection?

A few times, someone will say no, and hang up. But, most of the time, they will give her the information. This is one way she weeds out the not-so-serious from the serious and it breaks the ice at the same time - often a caller will say, "My cell phone doesn't work so well here..."

Dec 24, 2007 12:48 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I'm not a script fan.  If I call someone, and I can tell they are hitting me with a script, I will make their life a bit difficult before I get them off of the line.  I don't want to be "sold" and when someone hits me with the script, that is EXACTLY what it feels like.  

Be yourself.  Have an idea of where you want to go, but get there with your own style.   

Dec 25, 2007 06:06 AM
Mimi Osterdahl, NW Living
eXp Realty - Bellingham, WA
"Do good work for good people."

I do not use scripts.  I just talk to the people who call in just like I would talk to a neighbor or a friend.  I ask folks how they are, what they need, how I can help them.

I never jump straight into properties, real estate, sales, appointments, etc, etc, etc, unless they do.

I figure that if I can read right through salespeople when they are using scripts on me...or trying to SELL me something, I am not alone.  The golden rule RULES my business, so I will not use 'scripts' or 'techniques' on any of my clients...ever.

It seems to be working.

Live good. Be happy. Be authentic.

-Mimi

Dec 29, 2007 03:46 PM
Pamela Burdette-Miller
RE/MAX Unlimited Real Estate - Danbury, CT

Hi Rod, I am not a big fan of scripts that sound canned and impersonal. However, I believe that you should have a plan for what information you want to get from the caller. My main goal is to find out if they are potential clients (whether now or in the future) and if they are the type of person/people I want to work with. Like many of the AR bloggers that have commented already, I don't like to be "sold to" when I call someplace for information, so I don't do that to people when they call me. I talk to them with the a positive attitude, respectfully answer their questions and try to make a connection with them. Hopefully I start building enough rapport to get their email address or telephone number for the next step.

Be confident, have fun and be yourself, you'll be great!   Have a happy and prosperous New Year!

Jan 03, 2008 11:29 AM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
I was just working on some scripts and now I have to quit because I agree with you all.  I do, however, have to have something written down to make sure I include everything I want to say.  I am also a licensed "gum-bumper" but something about talking RE makes me nervous.  I really have to work on that.
Jan 03, 2008 12:13 PM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
Oh, forgot to welcome you.  This is a great place to learn and revamp your business practice will all of the knowledge.  See you around as you become addicted to blogging. :)
Jan 03, 2008 12:15 PM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Hi Rodney.  I hope you've found the last few months helpful in tweaking your business pracctices.  I would like to add that, when my clients speak with sign callers or when we call people who have called into the 800 systems, we often try to find out what they are looking for.  Our first comment to them is "We just wanted to make sure you received all the information you needed regarding 123 State Street.  Is there anything else we can tell you about that property?"  This opens the door to more dialogue.  Then, we always say something like "This house is a 3 bedroom.  Do you need a 3 bedroom or more?"  That usually opens the door to us being able to let them know about similar properties or other properties that more fit what they are looking for.  The key is to take your cue from the caller.  Trying to pre-qual and get all the technical information on that first call is somewhat unrealistic because they don't know you.  They are most often not ready to tell you anything about themselves until they start to feel more comfortable with you.

So, try to get to know them first and then go in to get the more necessary information.  That might make the conversations go a lot more smoothly!  Hope that helps!

~Renae

Feb 14, 2008 04:00 AM
Rodney Barnes
Essential Properties Inc - Goodyear, AZ
Real Estate

Thank you Renae, I have found that questions to keep them on the phone has been very helpful. along with not pushing the lender part. My focus has been strictly information base and is proving to be successful. Just like you said, taking cue from the caller and listening to their wants/needs. Whatever the caller wants/needs, I find a way to provide it. Your comment does help. Thanks again. Rod 

Feb 14, 2008 04:16 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

You are asking the potential buyer questions...are they preapproved etc.

 

I'm curious - at what point do you disclose to them that you are working for the seller and may use information they tell you to the seller's benefit?

Feb 17, 2008 03:49 AM
Russ Lenich
Baird & Warner - Naperville, IL
Naperville, IL Homes
Rodney, just had a seasoned pro tell me yesterday that it is not what you say but  how you say it.
Mar 08, 2008 11:50 PM
Joshua Matthews
Keller Williams Metropolitan - Dover, NH

rodney, welcome to AR, i think youll find a ton of info on here on both varying topics and opinions to your question.  there's a commercial out there right now making fun of a telemarketer who is reading from a script and he says something along the line "hello mr.smith it's INSERT YOUR NAME calling" and then the telemarketer realizes what he has done, instead of inserting his name he just reads the card.  The scripts are the bricks, you need to add the mortor to make them your own.  most of all it needs to come across as sincere, genuine, and original.  if you're fake on the phone, good luck.  personally when somebody calls, i always try to find out why they called:

customer: HI, IM CALLING ABOUT 123 MAIN STREET.

me: SURE, WHAT CAN I TELL YOU ABOUT THE PROPERTY?

customer: HOW ABOUT THE PRICE TO START.

me: NO PROBLEM, LET ME LOOK THAT UP FOR YOU.  CAN I ASK WHAT IT IS ABOUT THE HOME THAT MADE YOU CALL ON IT? 

its a non-threating, probing question that should open the door and lead you to some back and forth.  you can from there find out they love the neighborhood, or its a great commuter location.  the trick is to find out what they wanted in the first place because more often than not, this wont be the house for them.  if you know the market and what is available you can make suggestions and offer to help which has worked tremendously for me.  it takes some work, but like i said, if you are sincere and genuine, it will come across on the phone.  you'll win em' over every time.

wishing you the best in life and business,

joshua matthews-keller williams coastal realty

Mar 09, 2008 03:54 AM
Rob Muller
ReMax Town & Country - Canton, GA
Cherokee County Real Estate
I have a standard set of questions but I do not use a script, I get to bored with a script and would start to sound like a recording
Mar 09, 2008 01:34 PM
Rodney Barnes
Essential Properties Inc - Goodyear, AZ
Real Estate
Hi Russ, Joshua and Rob. I agree that you shouldn't sound like a recording and to be genuine during the conversation. Thanks for your comments. Rod
Mar 09, 2008 01:48 PM
Rodney Barnes
Essential Properties Inc - Goodyear, AZ
Real Estate
Hi Russ, Joshua and Rob. I agree that you shouldn't sound like a recording and to be genuine during the conversation. Thanks for your comments. Rod
Mar 09, 2008 01:48 PM
Darleen McCullen
Raleigh, NC
Broker - Raleigh, NC Real Estate
I don't use a script per se', but I do try to engage the caller in conversation to find out about their goals - and to determine what they're looking to purchase. I try to answer a few of their upfront questions - and then work in a few of my own. This happened to me today, and tomorrow, I am meeting with them tomorrow afternoon.
Mar 09, 2008 02:49 PM
Dean Brown
Brown & Brown Realty - Brentwood, TN
Principal Broker

Ron, I like your approach as it is definitely non-abrasive. Buyers, especially those surfing on the web, want information and they want it like yesterday. I have found that my goal on the first call is to try to ge them to see the property. I know that if I can meet them in person, I have an 80% chance of turning them into a client. So, all of my efforts are designed to get them to preview the property within a few hours. Then, I start working on researching other properties in the same area they might want to see and then call him back in about 30 minutes and tell him I have a couple more houses to show him. With me showing them a few houses, they will feel bad about not using me as a realtor. Some people like to have a buyers rep agreement signed. I have never been a fan. Before we got into real estate we were searching for a house to buy and this realtor, after the last house we saw, tried to get married to us by asking us to sign a buyers rep agreement. Just like you wouldn't ask someone to marry you on the first date, you shouldn't ask for them to be totally committed to you on the first day. So, I tell them that I don't make them sign one unless we put in an offer. I tell them the reason I don't have them sign a buyers rep agreement before that time is that I don't want to be stuck with them and them with me if things don't work out between us.

Mar 05, 2011 06:03 AM