Last Friday home staging professionals in Eastern Pennsylvania, Southern and Central Jersey and Delaware got together for our first ever SIF Roundtable event. The meeting was generously sponsored by Cort Furniture Rental at their Maple Shade New Jersey location
The turnout was great! We had 14 staging companies in attendance. Some were members of Stage-it-Forward and some had learned about the event and came to find out more about what we are doing to propel this industry into the future.
One of the most interesting parts was that there were stagers from all levels of experience and training backgrounds. Some stagers had a few months of experience, others a year or two and some almost 7 years in the business!
The atmosphere was very relaxed and stagers openly shared their thoughts on the industry and how they run their businesses. Although not everyone agreed on every issue, one thing remained clear: Stagers in our region feel that the quality of their work is the best marketing tool they have and we cannot rely on Realtors alone to sell our services. As a group we need to determine how we can target consumers and show them the value of our services. At the end of the meeting everyone agreed that we need future meetings so that we can talk more about our industry.
Thank you to all the local stagers that attended. It was wonderful meeting new stagers, seeing past students and meeting some SIF members in person. I look forward to the next event in early Spring.




13 Comments on Eastern PA, Southern NJ and DE Roundtable event- a first for local stagers.
Productivity in the making. Sounds like you had a great event! Thanks for sharing pictures, Kate.
Kathy
Thanks for the photos and post about the meeting!
I have 17 or 18 signed up for our Ontario RT so far. How much time did you allow for the RT and was it sufficient?
Dane
Kate - great feedback for the rest of us. I really like the photos' - I love seeing the engagement on everyone's faces! This really is such an exciting time for our industry!!!
Jackie
THANKS KATE... for all your efforts to pull this RoundTable together.
It is nice to know that those that attend leave with much MORE than they expected.
Since we are all visual people... I know the photos help to visually set the stage for future SIF RoundTables.
Me
Thanks Kate for being the facilitator for this event. It was nice to meet other stagers and hear their ideas and concerns. It was interesting to hear the wide variety of opinions.
Kim Dillon, Creative Eye Home Staging
Kate,
Nicole and I considered coming to the round table, the timing just wasn't good for us. Please keep us posted for the spring event, we'd like to make that one.
Becky
Hey Kate I loved getting together with everyone at our meeting at AFR, I would love to see a huge event take place where we can all attend and take classes, etc.
I am looking forward to the next event. Talk with you soon, Phyllis
Phyllis Pafumi
Kate, finally a chance to get back to you and say thank you for an interesting meeting. I've been lost for the last 2 weeks editing a book. Not on staging, sadly, a 175 page collation of memories and letters for our retiring pastor. It has given me lots of ideas for the kinds of "books" you and I, and others with some legs in this business should be producing.
The meetin: not at all what I expected, having just come off a gentle, well-mannered, totally enjoyable meeting in NJ with the Tri-State NY, NJ, CT gang. In Maple Shade, there was a really disparate group and with way more passionate disagreement than the New York meeting. It's hard to believe a Philly group would make a NY group seem like pussycats but it was true. Furthermore there were some women there who were, generally speaking, unpleasant, to say nothing of WRONG on everything they said! It was bizarre. And that that one woman allowed her assistant of 3 only months to dominate the conversation with irrelevant observations about "society", (among a whole tons of other stuff), blew my mind. We could have ALL learned so much from the VERY DIFFERENT model Busy Bee operates under. I was really saddened when it became clear just how much of an opportunty that would have been, had we been able to (gently) corral that girl. How is it they inspired you to go into the business? I can't imagine how, given how they make money.
However, you handled all this with aplomb and grace. You were way less formal than I was expecting from your blogs. Just as knowledgeable, filled with lots of nifty tips and tricks you generously shared ... when you had the chance.
And, of course, Kim Dillon was every bit as elegant, insightful and fun as she appears here.
While I enjoyed meeting you and Kim, whom I clung to like a drowning man overboard, I am seriously skeptical how a group like that could ever unify enough to create an ethical organization that would be worth joining. I now see how RESA has experienced such growing pains. I'm not sure, Kate and Craig, I'm not sure this industry should be saved as it is. It really needs such an overhaul to be able to cohese and move forward constructively, with elections, open spirit, simple kindness and courtesy, and honesty.
You are all courage and optimism, Kate, my friend. You have my heartfelt admiration and you deserve every nice thing that comes your way and then some.
Thank you Juliet for your honesty and frankness with your impression of the meeting. I agree with some of your observations and was also surprised with how much a new apprentice dominated the discussion. It was frustrating. I am not the best writer so I hope I can express myself clearly here.
I am hoping my impression is wrong about when we discussed the possibility of whether it's feasible to actually make a profit staging - that the general consenus was it's a real challenge. And, those who are making money are making it from the ancillary projects that stem from staging, not actual staging itself. I am 10 months new and have staged 8 projects. I am $13,000 in debt because of start-up costs, inventory, conference fees, etc. I bought inventory in advance because I found (what I thought were) good deals in anticipation of new jobs and found through experience that I should really wait until I have a job because it seems inevitable that you don't have what you need in stock for the project. But then, when you do have a project, if you didn't invest in quality art you can't find it when you need it. Catch 22.
My garage is full of inventory, and I am at the crossroad of wondering when does one pull out , write it off and close up shop? Can I really afford to wait it out for a few more years to break even? It's especially frustrating as our area is flooded with new stagers, it's harder to find clients and build relationships with realtors, to expect a reasonable break-even point. I hope Kate's effort to form an association comes to fruition because we really need the professional standards to remain a legitimate marketing service for the real estate industry and we won't be taken seriously otherwise.
Jane Hagy, No Place Like Home Staging, Wayne, PA
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