What BONUS? Techron.
You heard it right folks! That's exactly what I meant and it's not far from the truth. I went to get gas today and stopped by a Chevron gas station to fill up my tank. Well, there was a sign at the Chevron gas station with the phrase, "Every gallon comes with an added BONUS". At the bottom of the phrase was one single word, "TECHRON".
I thought that was a clever way of advertising. I realized that this phrase can also be applied to any business one has. If you give clients or customers something extra, they will remember you and thank you. Moreover, the possibility of them referring someone to you will increase in ways you would not imagine. Ask yourself. (Caution: Don't do this out loud in public because people might think you are weird and losing it.)
What separates me from my competition?
Why would anyone select me over another person for the transaction?
Is it something different that I bring to the table? Why should you hire me?
Think about it. You need that something extra to stand out.
Be that gallon with the added BONUS. Add TECHRON to it. Your clients will love you for it.
This bonus can be in the form of paying for the seller's home warranty if you're representing the seller, paying for the buyer's home inspection if representing the buyer, taking a listing at a reduced commission (yeah some do), giving clients a small gift after closing, etc.
=========> What is your TECHRON? What is your added bonus?
Copyright (c) 2007. Dave D, All Rights Reserved.
DAve I like that I am going to have to work on that today.Im sitting at the car wash right now so you are probably right I shouldnt say anything out loud though. :) Your Orlando & Lake Mary REal Estate Expert, Heather Joubran