Are You Wired Into Gen X and Y

I finished reading Lisa Johnson’s Mind Your X’s and Y’s about ten days ago. It’s been sitting on the desk whispering, “blog me… blog me…

Subtitled the 10 Cravings of a New Generation of Consumers, Lisa explores what we need to be aware of to help facilitate communication with these younger generations. Of course, half of the people reading this post may be of Gen X. That would be interesting to know – leave a one line comment if you were born between 1965 and 1979.

Here are comments I inked in on the cover. I won’t explain them, but you can see how the book triggers some interesting thoughts.

College Recruitment Program
The Benefits of Home Ownership
The American Dream
What the Old Folks Listened T0 – Remixed & Released by New Artists
How to Use Your Equity to Help Your Children Own a Home
My Realtor Thinks I Need a House
Connected & Competent
Skype on Site
X & Y C of C
Help Plan the House You Want to Own
Tony Soprano Home Buying Plan

Lisa makes this great point: “Baby Boomers have a tremendous amount of cash, but the Connected Generation is radically changing the rules of engagement and setting the pace for how companies and organizations of every kind will interact with consumers.”

I’ll follow up with some notes from the book tomorrow.

Posted by The Harper-Mees Team on 12/25/2006 09:29 PM

Comments (4)

gen x, gen y, lisa johnson

4 Comments on Are You Wired Into Gen X and Y

Looking forward to your notes. What I like about Gen X is they are much more Internet savvy, and that they look at fewer homes in person (having eliminated many from their research on the web). Here's one more topic to think about: many of the Gen X'ers will be receiving large inheritances and will need help managing and investing that wealth.

12/26/2006 01:13 AM

by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)

John... I can't wait to read the details of The Tony Soprano Home Buying Plan, definitely caught my interest.

12/26/2006 03:27 PM

by The Blog Artist - marti garaughty (The Art Of Marketing You)

"many of the Gen X'ers will be receiving large inheritances and will need help managing and investing that wealth."

Hey John, I'm an X'er and a Realtor. I must admit it's kinda creepy knowing that there are people waiting for my parents to die so I get their money. I really don't count on that seeing any money because of how long people are living today and how much it costs to live after retirement. I'm more excited about helping the boomers downsize or buy their 2nd home.

12/27/2006 05:48 PM

by Sherry Spengel | Wheaton IL (Prudential Spengel Realty)

Hey Kevin & Sherry - I'm a Boomer - It's like you're just waiting for me to move! - just kidding.

12/27/2006 06:14 PM

by The Harper-Mees Team (Keller Williams)

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