You have a signed contract on a terrific listing in a super location, priced well for the market. You've done all the research and in your expert opinion the property is ready to sell quickly and for top dollar.
You are going to have your first open house - ARE YOU REALLY READY?
- Is the home free of clutter, with all personal stuff packed away, and appealing to a broad set of potential buyers?
- Better yet, has the home been staged?
- Have all the needed repairs been taken care of, both inside and out?
- Does the front of the home shout "come on in" or is it going to scare people away
- Have you discussed showing instructions with your clients and ensured that the home will be readily accessible for agents and buyers to tour, and not restricted because of a difficult showing schedule or other impediments to showings?
And further...
- Do you have all the correct information on the property and is your MLS listing up to date, accurate, free of typos, free of wording that violates fair housing, and is it inviting to prospects?
- Do you have multiple, top quality photos of the home (say 20 or more), interior and exterior, that show it off to its best advantage and make it appealing to buyers (no pics of the toilet, or of the front of the house with the garage door open and the pickup in the drive)? Waiting for them to be developed by the photographer doesn't count
- Is there a pleasing virtual tour that showcases the home's best features?
- Is attractive signage in place, with information on how to reach you? Are you also using cellular signs that text message the listing to drive-bys?
- Has all the content for your on-line marketing been written, and does it convey all the benefits of owning this home, and appeal to the emotions of potential buyers?
You are pretty excited because you know that if you do your first open house well, your home will be seen by lots of consumers aching to get their hands on such a great deal.
So you think you are ready for your first open house, right?
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Only if all of this is in place would I say you are ready - don't even THINK about having an open house until you are really ready. Remember you only have 1 opportunity, and it's BRIEF, to make a good first impression.
By the way, your first open house is on the Internet, in front of thousands and thousands of prospective buyers, because you are on multiple websites.
Don't get on the Internet until you have accomplished the list above, or you will blow it.
Jeff,
Good stuff and you're so right about your first o.h., i.e. your first showing on-line.