Seasoned real estate agents know that holding an open house is generally not the procuring cause of the sale. However, open houses can generate new leads and make a good impression on your seller.  The short list below offers a few tips to make your open house memorable and generate as many leads as possible.

1. Feature all of your listings (not just the New ones) in your weekly agent Just Listed e-mail; mention any open house information under each featured listing

2. Feature all Open House information on your branded e-mail stationery

3. Bake bread or some other sweet-smelling treat

4. Compile a list of 10 nearby listings and attach your business card to distribute to open house visitors

5. Create a neighborhood fact sheet with school information, local restaurants, local map, and overview of community amenities

6. Require guest registration by signing Open House Sign-In sheet; if they don't sign-in they can't enter the property

7. Offer some kind of sign-up for your mailing list or e-mail newsletter list and provide an overview of what information they will get and how often - make the value clear!

8. Play relaxing music

9. Have takeaway articles about the neighborhood printed for visitors (these can sometimes be found in the local newspaper or magazine)

TIP: If you see an article about a neighborhood that you farm in the newspaper, save it for future uses such as this...

10. Follow-up with registered guests by sending a "thank you for coming" note or e-mail and add them to your drip campaign

For more great ideas and help preparing some of marketing materials mentioned above, give the Real Estate Geeks a call at (866) 239-2999 OR visit us on the web, click here.