If you aren’t mailing out to your blue list at least six times a year, don’t bother. Phyllis Peznik, Director of Sales for a NYC real estate company says that the secret to real estate success is “constant contact with the buyer and seller.”


Why? A Mayflower Transit study tells us that only 7% of the public is ready to move at any given time. This means that since our client's don't always have a real estate need, we need to stay at the top of their mind by communicating (direct mail or elsewhere) multiple times throughout the year.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon