Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Your overall success is a direct result of your ability to network and not only generate new leads, but gain their trust and retain their business. The more leads you bring in, the more people you talk to, the more sales opportunities you create. The key is to proactively connect with the right people and then follow up consistently. Consistency builds trust and establishes you as the go-to professional within your market.
However, lead generation is not a task for the weak of heart. It is a daily commitment that can include cold calls, drip email campaigns, direct mail, search engine optimization and more.
Finding leads is only the first step. Gaining and then retaining those leads requires you to put detailed measures in place to stay in front of them by offering knowledgeable advice in an easy to receive format.
So where do you begin? Identify your strengths and what it is you have to offer that your target audience finds valuable. In real estate, that could be a multitude of things. The niche you specialize in, your long standing history within the community or your stellar sales team that offers unsurpassed customer service and support.
Recognize what sets you apart and then work to capitalize on that through four simple strategies to not only gain new leads, but retain them as clients.
1. Your Website and Blog
Your website and blog can be an excellent way to capture the attention of lookie-loos and turn them into leads and eventual clients. There are several ways you can ask visitors to take action:
Place widgets in the sidebar with a free giveaway and a clear call to action. Examples would be a webinar or seminar, free e-book or a subscription to your newsletter.
Include a chat widget that provides an easy way for leads to connect with you at the exact moment they are online.
Add the Facebook Like Box to your website and display your latest posts allowing visitors to LIKE your page without leaving your website.
The purpose of this method is to provide incoming leads a way to get to know you and your business while educating them on how you can assist in their home buying/selling process. This also supplies you with their contact information. Add them to your database and a drip marketing campaign so that when the time does come and they're ready to buy or sell, your name will be at the top of their list.
2. Start a Neighborhood Page
Create a Facebook page dedicated to a particular neighborhood or community. This idea takes the old marketing tactic of farming to a whole new level! Rather then sending drip emails or postcards, create a page on Facebook that caters to one specific group of people. This type of lead generation works best if you live within the area and are looking to establish yourself as the area expert.
How to Use the Page:
Shoot video around the neighborhood displaying unique attributes
Talk about upcoming events and ask neighbors to post pictures after the fact
Talk about homes that are on the market and discuss property values within the community
Throw a housewarming party for homes you sell within the neighborhood and promote it on your community site inviting neighbors to join in as welcoming committee
Talk about community concerns in a positive light and ask for feedback on how to solve the challenge
3. Word of Mouth
Word-of-mouth marketing is one of the least expensive, but most effective forms of marketing. While many of our lead generation tools and methods may have changed due to the Internet and social media, this concept remains the same. Connect with people who know, like and trust you. Continue to provide value and eventually they will become advocates on your behalf.
Third party word-of mouth referrals add instant credibility to your business. They also bring you back to the core of real estate marketing by tapping into your sphere of influence. This is a basic foundational pillar that should be included in any real estate professionals marketing plan.
4. Get Online & Network
Just like in-person networking events, networking amongst your peers and other professionals online will help you:
Build your personal brand
Establish yourself as the local expert
Generate referrals from others around the country
Real estate is more than listings and commissions; it's about relationships and allowing others to get to know who you really are. Interact with professionals across the country by commenting on their blog, sharing on Facebook, retweeting a relevant link to your community on Twitter or saying congrats when you see a change in status on LinkedIn.
Show anyone you come in contact with why you love where you live and what they can look forward to when working with you.
Last but Not Least: Be Patient!
The downside to any lead generation strategy is that it takes time and work. It could be months before you see the fruits of your labor, so make sure you pick an idea you enjoy and believe in. If you don't like being online; creating a blog, website or Facebook campaign will only frustrate and eventually defeat you.
The upside is the exponential growth you can see within your business if you manage your leads correctly. Remember: anything worth your time and energy will require sacrifice. Be willing to go the extra mile for your leads and the systems you put in place.
Subscribe to Rebekah's Blog for Social Media Marketing, Blogging and Business Success Strategies that Help You STOP Those Time Sucking Activities and Maximize, Prioritize and Monetize Your Online Efforts! Just Click SUBSCRIBE!
Author Bio: Rebekah Radice is a social media marketing, internet marketing and content marketing specialist. Rebekah Radice consults with business professionals to assist with their social media and blog marketing efforts.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.