If this pause in an aggressive real estate market is anything like those I have experienced in my long career, more and more sellers will try to go it alone.  Go it without the assistance of knowledgeable, seasoned real estate professionals, that is.

            And many of those who do consider using a real estate company as their representative will want them to cut their normal commission schedule for them.  Do it cheaper.

            The rational in both instances, of course, is the fear that the house will not bring the price that the owner is confident it would have brought in the recent past.  So, they want to recover some of that perceived net loss through commission savings.

            On the other side, with business falling off, many real estate companies and sales people find it hard to continue to fund their marketing and advertising budgets, so they cut back. 

             They must especially cut back their marketing if they have agreed to work for less commission bucks.

            On top of this, many brokers, rather than recognize the inevitable, will keep unseasoned, untrained agents in the stables, and watch them blow one potential listing and sale after another, further deteriorating their agency's bottom line, but more importantly, not providing clients with their best. 

            Those youngsters could sell and close when all they were responsible for was taking orders, but often they are totally unprepared to succeed in this environment that's new to them.

            Every one of these scenarios, individually or working in concert with one or two of the others, dramatically injures sales opportunities.  I find it interesting that many sellers and many brokers voluntarily put themselves in these traps.

            Those who plan to sell their own homes as well as agents who are listing homes must be totally committed to asking and looking for the answer to this question everyday:  "What must I do today to come closer to finding a buyer for this property?"  And then they have to be willing to do it.

             At Bill Cherry, Realtors, we continue to remain focused, and we pull out all stops when it comes to listing, finding buyers, and getting sales closed.  It's times like these, after all, when all of us are put to the test.  We'll pass it as we have every other time during our 43 years representing Texas.

GOD Blesses!

 

8 Comments on NEED TO SELL? WHAT TO DO - Advice from Dallas Broker Bill Cherry

DEC
04
2007
124,268 Points 3 Featured Posts Outside Blog
Good points Bill. Discount realtors can only affiord to do so much marketing. Somebody has to pay for it.
7:34am • #1

When I first began my Real Estate career I was fortuneate to work with someone who took me under their wing and became a mentor.

In these times mentoring can be a double blessing as I have always believed that the teacher many times learn as much or more than the student. To revisit the basics through teaching to others,sometimes turns the lightbulb on and everyone wins.

David Shriver
7:40am • #2
2 Featured Posts

Boy you hit several items on the head... when business is down it is not the time to cut back promotion. I am trying to push my listings up to 3X my normal volume... sales are slower so we need more exposure to carry the cash flow I want/need.

You wrote "Those youngsters could sell and close when all they were responsible for was taking orders, but often they are totally unprepared to succeed in this environment that's new to them". Boy is that true. Among other things the ability to negotiate has seemed to vanish over the last few years. On a 340K listing I brought in an offer of 336K and was accused of low-balling and the agent all but refused to present it... heck they should have been glad we didn't present the offer i recommended rather than my buyers  offer...lol. Listing agents (many not all) seem reluctant to aggressively pursue a realistic listing and keep it ahead of the market. It has to do with bad news...but IF you stay in contact all the time and let people know what is going on and create a strategy at the get go you will be much better off.

Oh well... this too shall pass ;) (and in the meantime I am enjoying it)

7:51am • #3

I have a good friend in big business, corporate America who often says, " from time to time the corporate tree must be watered with the blood of the incompetent."  I believe this is the time for the Real Estate tree to be watered with the less-than agents out there!  All of us in the profession benefit from a market that doesn't allow the bottom-feeding, order takers to survive!

Be of service!  The rewards will come!

www.mattcrow.com

630-728-6051

8:14am • #4
387,416 Points 2 Featured Posts Localism Sponsor Outside Blog
Bill these are great points and sellers need to realize we are working more for less to start. So we are in the same boat as they are
8:28am • #5
211,297 Points 1 Featured Post Localism Sponsor Outside Blog
Morning, Bill,   Excellent post as usual.  Those agents who came late to the party, and especially those without strong sales skills, will find the next year or two very difficult. Good post.
8:32am • #6
142,263 Points 4 Featured Posts Outside Blog

I've just read the comments from Bill and Charlie, Matt and Perrin, and David and Al.

Boy, am I proud to be sharing Active Rain with them!  These guys speak the truth....and I found the quote of Matt's corporate friend especially enlightening.  Thanks, guys.

Billycherry

8:59am • #7
182,938 Points 11 Featured Posts Outside Blog

Hi Bill...that needs to be your next print ad! Very well put and I'd sure have confidence in you!

You have to check out Brad's post tonight...I think you'll like it! The Holidays and Our Soldiers

 I'll get the shrimp recipe off to you tonight!

9:21pm • #8

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BILL CHERRY

Dallas, TX

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BILL CHERRY, REALTORS - DALLAS

Address: Highland Park,, University Park, Dallas, Tx

Office Phone: (214) 503-8563

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This is a place where the ins and outs of real estate and home ownership are discussed. All in the light of my 45 Years as a licensed Texas Real Estate Broker. I've represented several thousand clients. That experience can be yours, too, and it doesn't cost a dime more.
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