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You've bitten the bullet -there's no way around it-you're selling your home during the holidays.  This time of year is unlike any other time of the year when I'm showing homes.  Although my activity has slowed down from the summer season, the buyers that I've shown during the holidays are much more serious. Home Decorated for the Holidays

I noticed a recurring theme with the houses my clients liked this week - they were all warm, cozy, inviting, smelled nice, and, yes, they were decorated for the holidays.  Based on my observation I'd like to give you a few pointers that are selling during the holidays: 

  1. Create an attractive environment that will allow buyers to view your home during this most hospitable of seasons.
  2. Spruce up your home by cleaning and decorating to give your home that "picture postcard" look.
  3. Make sure that your decorations are elegant and inviting and not intimidating or "over the top". 

These are the types of things you need to check off for the holidays in your home:

  • A fresh coating of paint and a spotlight on the exterior door works wonders to create a cheery mood upon entering. 
  • Keep in clean - clean daily, especially in high traffic areas. 
  • Make your home beautiful and inviting by setting the stage with the correct lighting - High-watt bulbs  show off a home better than low-watt bulbs.
  • Leave the radio on a station that plays Christmas music during the holidays.  In my area 93.9 and mix 101.5 are two. 
  • Make sure your home "smells" like Christmas - Insert plug-ins with a mild Christmas/apple/cinnamon scent. 
  • Make sure that Christmas decorations don't interfere with the floor plan or spacing in the home.
    • For example, I showed a home last year where they tried to stuff their wall mounted fish next to the Christmas tree in a small dining room.  You know, the kind that sings some silly song.
  • Keep Christmas decorations simple and elegant. 
  • Keep the personal photos to a minimum so that buyers can see themselves living cozily in the home.

I know this isn't the silver bullet to selling a home.  If I had one I certainly know I'd use it.  However, keeping these simple tips in mind will be one more reason to keep your home in contention and to land a buyer. 

 

 

 

 

 
This post has been included in North Carolina Real Estate News Wake County, NC Real Estate News Cary, NC Real Estate News
Post is included in group: Active Rain Newbies
Post is included in group: First Time Homebuyer

18 Comments on First Impressions Mean Everything To Buyers, Especially During the Holidays

DEC
04
2007
190,892 Points 3 Featured Posts Outside Blog Hit Router Attended Rain Camp

And if they leave Christmas cookies to munch on....that really goes a long way with buyer agents!

Dick, on a diet 1/1/08, Beals

7:12pm • #2
1,481,956 Points 276 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Tracy, I think you're right on target.  The people who are out there now are totally serious!
8:53pm • #4
129,306 Points
Wonderful suggestions, Tracey. And the homes pictures were inviting. Makes me want to get out the decorations and get busy.
11:39pm • #5
DEC
05
2007
295,337 Points 5 Featured Posts Outside Blog
Tracy:  Everything you wrote is so true in my humble but professional opinion.  The cabin rental side of my company is doing many of the things you mentioned just to make the holidays more enjoyable and what a difference it makes to those visitors who open the door and are greeted with cheery holiday decorations, etc.
10:28am • #6
DEC
07
2007
325,028 Points 15 Featured Posts Localism Sponsor Outside Blog

Donna,

It's definitely an interesting time.  Glad to have your input on home selling also.

10:28pm • #7
DEC
09
2007
174,806 Points 5 Featured Posts Localism Sponsor Outside Blog

Tracy, you can't be doing too much wrong if you were featured in week in review.  Let it go, girl.  You wrote a fantastic article complete with beautiful pics that are inspiring!  

6:37pm • #8

Wonderful post.    The photos you selected are great examples of tasteful and festive decorations that should not put off any potential buyers.

 

6:39pm • #9
325,028 Points 15 Featured Posts Localism Sponsor Outside Blog
Thanks Connie - I had another agent that used the same "theme" after me and I"m glad that you and others have recognized the "original" intent of this post.
6:42pm • #10
160,513 Points 8 Featured Posts Outside Blog

Hi Tracy,

This is a great post! I love selling homes during the holidays and these tips are winners, beautiful pictures too! :)

6:48pm • #11
325,028 Points 15 Featured Posts Localism Sponsor Outside Blog

I'm really not a snob but it's wonderful to go through homes during the holidays where the sellers have good taste.  It makes all the difference in the buying process. :)

6:49pm • #12
DEC
10
2007
146,327 Points 5 Featured Posts Localism Sponsor
Great Tips!  I was showing houses yesterday and only ONE had any decorations.
11:26am • #14
325,028 Points 15 Featured Posts Localism Sponsor Outside Blog
Debbie - Really? That's just amazing. Appropriate decorations are a huge it.  Notice the emphasis on appropriate too!
3:08pm • #15
354,888 Points 137 Featured Posts Localism Sponsor Outside Blog
Very nice series of tips.  In many ways, the holidays can be a wonderful time to sell if home owners know how to highlight the features that make us want to come home for the holidays.
3:09pm • #16
DEC
13
2007
Finding listing agents during the holidays that will work with you and make sure your home is critical.  If the home has been on the market for a whle they may need to take it to the next level and stage the home. 
Jenn
10:50pm • #17
NOV
09
2008
325,028 Points 15 Featured Posts Localism Sponsor Outside Blog

I have a listing coming on the market in a couple of weeks and I've emphasized the importance of prepping for the holidays!  This advice, especially in the current market, is even more important!

 

 

6:03pm • #18

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Tracy Santrock-Cary NC Realtor

Cary, NC

More about me…

Fonville Morisey/Santrock Realty Group, Inc.

Address: 1903 High House Road, Cary, NC, 27519

Office Phone: (919) 656-5310

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Welcome to my Cary NC Area Real Estate Blog. This blog provides area real estate information and resources to guide homeowners and buyers through the process of selling and buying a house, townhome or even investment property. If you are interested in Cary NC Real Estate, please e-mail me here for a personal response! Thanks and let's get blogging!
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