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Holiday time is a good time to show your gratitude...

Holiday time is always hectic as I find I like to thank everyone for all the good things they do during the year.

So many people have referred my agency to prospects, and others have called about needing training in direct marketing to build their real estate prospect lists. And, so many Active Rainers have given me good advice on what is working for them in marketing and what isn't.

This year I'm sending cards and small gifts to many people. And yesterday, I received a call from a company who sells services to real estate agents. They help farm areas with their lists and sell "off the shelf" creatives. He said that they're not sending cards this year or gifts to anyone.

Well, Scrooge...why not, I asked? He said, there's no money. Well everyone is feeling the pinch, but if I were him..I'd cut back on those client lunches and use the money for gifts of thanks too.

It is the same way with marketing. When everyone was buying and flipping and investing all over, agents said they didn't need to worry about marketing money...because they had it. Well, now is a more important time than ever to do it.

Letters, and cards work better than those postcards because they're more personal. So take the time to write some personal notes to people who have done good things this year. And, remember the people in your office too. They really contribute so much to your success.

Have a happy holiday and good things in 2008.

Lois K. Geller

Posted by Lois Geller Marketing Trainer/Speaker/Author on 12/05/2007 08:41 AM

Comments (6)

direct mail, cards, thank yous, holiday wishes, referrals, direct mail campaigns, direct marketing

Post is included in group: SoFl Rainers

6 Comments on Holiday time is a good time to show your gratitude...

We all have way way more than we deserve and others is what it is all about. Good post! Happy holidays from the upper right hand corner to the lower right hand corner of the country!

12/05/2007 08:57 AM

by Andrew Mooers | Northern Maine Real Estate / Aroostook County Broker (MOOERS REALTY)

I totally agree. Personalizing everything is very important. Most junk mail never makes it past the mailbox.

12/05/2007 09:40 AM

by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)

Great Post Lois...You are a real asset to our AR. Keep up the great work with your ideas and suggestions.

Cheers, have a great day!

12/05/2007 10:28 AM

by Fred Carver,Victoria BC Realtor (Re/Max Camosun Victoria Real Estate)

lORI

MARKETING IS LIKE ANYTHING ELSE YOU HAVE TO KNOW WHEN TO GET IN IN FULL FORCE AND WHEN TO BACK DOWN. WHEN EVERYONE IS DOING IT LIKE PERSONAL ADVERTISING IN PAPERS YOU DO IT ONCE IN A WHILE AND SAVE YOU MONEY FOR TIMES LIKE THIS, WHEN FEW ARE DOING IT YOU GOTTA JUMP IN FULL FORCE. AND WHEN YOU START SEEING THEM MARKET GOING SOUTH START TO NEGOTIATE BETTER PRICES WITH THE NEWSPAPERS. THEY ALL TELL YOU THEY CAN' DO IT BUT, ONCE THE ADVERTISING SLIPS OFF THEIR RIGHT THERE TRYING TO MAKE THAT DEAL THAT ONLY EXISTED BACK THEN

12/05/2007 10:45 AM

by Gary J Rocks (Sussex County Real Estate)

Saying THANK YOU personally is such a huge thing! I agree, being personal at the holidays just improves the bond between client and consultant. KUDOS to all the refer-ers out there!!

12/05/2007 06:06 PM

by Real Estate Specialist | Brandon, FL | Susie Roscoe (Signature Realty Associates)

You are great...Susie Roscoe, Fred Carver, Gary Rocks, Andrew Mooers...You understand the real meaning of the holidays, and what goes around comes around my dear friends!

Lois K. Geller

12/09/2007 10:13 AM

by Lois Geller Marketing Trainer/Speaker/Author (Mason and Geller Direct)

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