For what prey tell? To have your blog recognized by consumers and engaged to be of service to those same consumers. Rich Jacobson wrote an excellent and very interesting post " The Art of Engagement" and one that I took a shot at answering with a comment. It is really a thought provoking post.
Are you waiting and hoping that consumers will find you? Allow me to ask you a question and perhaps your answer will be all telling. Do you remember once seeing a movie that was so good, you couldn't wait to call someone to recommend they see it? Remember? Do you have that same excitement about what you write? If so, who are you calling or writing to tell about it?
Google rankings aside, why not promote your own self and what you have say? I remember reading somewhere, probably here on ActiveRain that consumers are driven to the internet and they mostly want to see property,not a bunch of cute and cleaver websites that begin to all look alike after a while. Do you think property information is all they want to know about? If it is true, then they don't care about our blogs and our sites or anything else we have to say. Thankfully, I don't believe that, well at least not the way I phrased it, anyway.
Let's go back to that movie that was so fantastic you couldn't wait to tell everyone about it. What will you say about it? How good it was? yes. Will you mention the characters?, yes. Will you go on about how it affected you?, yes. Will you tell the story line? NO, of course not but you will sell the sizzle of the plot, ( an old real estate trainer's phrase) and probably convincing so. You will want them to see it and you will likely carry on to a point that soon they will have seeing that movie on their priority list, as a must see.
When you hang up the phone, will you have left all the excitement and enough information for that person you called to remember the name of the movie? I think so because you will have likely mentioned the name of the movie numerous times because you don't want that person to forget the name of it. Interestingly, I will bet you don't name the movie house ( the actual theater) where you saw it, right? Who cares, right? The person, if they remember the name of movie and what you said about it, knows how to take the action that suits them and the location that is convenient for them,right?
What does this have to do with your blogs that you write? Let me answer that this way. How excited are you right now? I know I have captured your interest or you wouldn't have read down this far.
All the answers you seek as to how, what and when are in this message, from what to do and how to do it and even what to say. Instead of giving you just a fish, I have just given you a lesson on fishing. Does a good fisherman rely solely on luck? No way. They use their particular expertise to optimize the experience and although there is some luck in it, they plan and rehearse for their success. Some measure their success in how many fish they catch. Other fisherman measure their success in other ways, like that really big one that got away last time. You will determine for yourself what success is. But perhaps you will actually be in control of it instead of waiting and writing in hopes of being discovered here on ActiveRain. Now go out and get started, promote yourself, one solid consumer after another. Keep writing on ActiveRain and you will build a following for your posts and reap the success as an expert. And that success can only be measured by you. Doesn't it feel great to know that you can and do control your own destiny?
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Funny William, I guess the one that excites me the most is the stew recipe I wrote.....after all these years, I pen recipes, oh well, maybe I will be discovered for those . Nice post!
Dick Beals