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2007 A Stager's Post Mortem - An "Autopsy" of the Past Year

By
Real Estate Agent with eXp Realty

A Stagers Post Mortem 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Down Time?

This is for my fellow stagers and redesigners, but others in the Real Estate Profession may consider a similar tactic for examining the past year.

If you are blogging, you probably have a pretty good account of what your business has been through this last year. You can spot the slow time, heckticly crazy times, and time where you were just humming along at a comfortable place. You probably have an account of what business realtionships totally worked, the ones that you learned from, and perhaps you have redefined "what works" for you.

So, as you put 2007 to rest, make an account of all this learning in a private document for yourself or your team. We can learn the most about life, business, humanity, etc from introspect into ourselves.

Here are a few questions you may want to consider when you examine your past year:

21 General Questions for a Stager's Post Mortem

 

  1. Which aspects of my marketing were effective? 
  2. What can I do better as far as marketing goes?
  3. Which aspects of my PR Campaign were successful?
  4. How Can I create better PR for my company?
  5. Am I proud if my finished staging projects? What have I learned from them?
  6. What was the single most frustrating part of a particular project or projects in general?
  7. How would I do things differently to create a better outcome for a particlular project or projects in general?
  8. What was the most fullfilling or professionally satisfying part of particular project or projects in general?
  9. Which methods, systems, or processes worked well for me?
  10. Which method, system, or process was difficult or frustrating to encorporate?
  11. If I could change anything about a particular project, what would it be?
  12. Did my Associations or Affiliations support me sufficiently? If not, how might their support improve? Which affiliations are necessary for my success?
  13. How accurate were my original estimates for the size, effort, and expense of our staging projectsin general? What did I tend to over or under estimate?
  14. How could I have improved my estimate of size, effort, and expense so that it was more accurate?
  15. Did I employ the right people for the job? (If no, how can I make sure that I get the right people next time?
  16. Describe any early warning signs of problems that occurred later in a project? How should I have reacted to these signs? How can I be sure to notice these early warning signs next time?
  17. Could I have completed certain staging projects without one or more of our vendors/contractors? If so, how?
  18. Is there a type of vendor or proffessional I can seek in the future?
  19. Were there any difficulties in scheduling a vendor? How could these have been avoided?
  20. Were there any difficulties setting up vendor paperwork or getting the vendor started? How could these have been avoided?
  21. Did I clearly communticate the goals, time frames, and other elements regarding schedule to our clients and partner/vendors?
  22. How can I improve my overall work process?

 

Help! Can you think of more? There can be specific questions about PR -- More Marketing questions, specifics, etc. I would love to have help creating this list. Please feel free to use for yourself! Thank you!

Giving credit where credit is due...Hubby is on the XBOX team - the group holds POST MORTEMS on every game they ship. Thanks Dear!

Posted by

Julianna Hind, Realtor®, IRIS®, RESA
Federal Way Real Estate Office
 
 
Phone: 253-839-6650 ext.361
Fax: 253-839-0145
Mobile: 206-679-4768
Email Me
 
John L. Scott
31620 - 23rd Ave. S. #101
Federal Way, WA 98003

Comments(13)

Susan Smith
Rooms That Work LLC - Sandy Hook, CT
How about "did I make any money?"  :)
Dec 06, 2007 04:21 AM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Love the Graphic -- just had to say that first!  All great pondering thoughts deserve evaluation.  #12 is a biggie for me.  I definately have some decisions to make in this area.  Some to add; some to let go . . .

thx for posting this; quite helpful

Dec 06, 2007 04:52 AM
Julianna Hind
eXp Realty - Tacoma, WA
REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA

Susan, It always comes back to the $$ with you doesnt it!!! haha YES! That would be a good issue to examine!

Karen, thanks. Yes #12 is big for a lot of stagers. I am glad you like the graphic -- I had to add something to make the discussion more entertaining!

Dec 06, 2007 05:30 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager
Julianna:  Definitely a time for reflections...I will also add:  How can I make my money (business accounts) work harder for me?  Happy Happy!  Julie
Dec 06, 2007 05:51 AM
Susan Smith
Rooms That Work LLC - Sandy Hook, CT
Yea Julianna...you've got me pegged!   Ha ha ha :)
Dec 06, 2007 06:45 AM
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Julianna -

I love this post! These are tough questions, but need to be asked of yourself/business to improve. It's like looking in the mirror - we don't always like what we see.

Dec 06, 2007 07:41 AM
Julianna Hind
eXp Realty - Tacoma, WA
REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA
Thanks Anthea, glad you like it. If a person wants to achieve they need to DARE to do something, DARE to stink at it, and DARE to admit it and learn from it! That is how experts "become!"
Dec 06, 2007 09:26 AM
Toronto's 2 Hounds Design: Decorating + Staging
2 Hounds Design + Home Staging - Toronto, ON

Julianna, this is such a great post and what a list of questions! To tell you the truth, it's overwhelming to me...not good I know!

I've bookmarked your post and will revisit...when I'm not so overwhelmed!

Dane

Dec 06, 2007 10:48 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Julianna - great questions and I really like the graphic!  A big question for me at year end concerns taking a look at my operating budget and determining where I did well in that or fell short and then this because I happened to be at a business meeting today that we spent some time discussing it, education and whether it has helped my business.

Jackie

Dec 06, 2007 01:09 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento
These are great questions and thoughts for this next year.  I will not buy more inventory and I have decided to raise my prices.  I ran around like a chicken with my head cut off too many times.  Just when I thought it was smooth sailing..... someone would want something ASAP.  I think that I will also be investing in a mask, a snorkel, tanks, and some fins;)... that should do it!
Dec 09, 2007 12:28 PM
Julianna Hind
eXp Realty - Tacoma, WA
REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA
Lori - good for you! I am sure you think like me as far as not wanting to "work for the man" any longer... and to me, if that means December off and no Saturday, then that how its gonna be! you gotta stick to your guns ;-)
Dec 09, 2007 04:05 PM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

I loved the graphic too!  Thanks for the post.  I'm printing out your list and will ponder (and add to it) when I can give it the thought it deserves. 

Kim Dillon, Creative Eye Home Staging

Dec 10, 2007 12:15 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

As my year ends, I'm finding it hard to haul out the Christmas decorations... as if not wanting the clutter the place up so that it all has to be put away again.  I'm feeing most dreadfully tired, and I can't tell if it's weather, withdrawal or just seasonal overwhelm.  Do you celebrate Christmas - how are you handling it this year?

Dec 10, 2007 01:37 AM