I was looking at the traffic logs of my website today and I found the search query
"refinancing while in an active bankruptcy"
The article on my Dallas Home Loan was relevant when I wrote it a couple years ago but since times have changed I decided to look at this article and determine whether it was still useful.
After reading this old post, I realized that it was still pretty much true except for the fact that I suggested to readers that they may have to use a 2 or 3 yr ARM, which is kind of strange since I have always used FHA loans which I also suggested in the article.
This website has over 500 pages indexed on Google and almost 600 on Yahoo so it is hard for me to rewrite all of the pages. There are around 600 total pages
After looking at my traffic logs more, I realized that I was receiving search terms such as:
100% NINA rate
sub prime home loans with no down payment for credit scores above 500 in texas (thats a long one)
and
If I file bankruptcy Chap 7 can I get a mortgage.
Plus many more normal search query's...
That's when I realized that this old site of mine has a terrible design!
It was an experiment a few years ago that actually worked to get potential customers to inquire but three years later has a lot of traffic, many top 10 results but few loans lately.
It has paid for itself a thousand times over (I only spend money on hosting)
So, what are my options?
The first one is to put Adsense on all of the pages (with over 600 pages, that doesn't sound fun).
The second option is to design a new site similar to my VA Home Loan website based on the Joomla CMS which would probably take me out of the search engines because the URL's wouldn't match.
The third would be to design a new template with usability and transfer and rewrite all of the articles to the new design with matching URL's.
OR
I could just leave it like it is...Old and ugly...
It's such an embarrassment since I have been marketing via the internet so long...
What would you do?
;)
;)
