I listened to the Inman webinar, Is Pinterest a Fad?, with Chris Smith and Katie Lance. If you're curious about using Pinterest for real estate I highly recommend this conversation.
This links to the webinar: Is Pinterest a Fad?
Then I found several posts, tweets, and Facebook chatter about people burning their boards. I had a day dream the SOPA cyberpolice busted into my condo and threatened to torcher me by sticking me with every last one of my Pinterest pins if I didn't confess the truth!
So I freaked and deleted my boards. Then, the next day, "what the h was I thinking?" Most of my boards were my content!
Kirsten did a follow up post on 2/29 with My Date With Ben Silbermann - Following Up and Drying My Tears. It's a delightful read (don't miss it). Ben from Pinterest called Kirsten and they chatted on the phone for about an hour. I was so impressed with Kirsten's 2 posts I found her Ddk Portraits page on Facebook and after reading about her conversation with Ben I liked Pinterest even more.
There's a lot of potential in this new platform as I see it. Pinterest is already generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined. That's an amazing testament to the power of pictures!
Like any new platform, there's going to be kinks to work out. It's so new that the community core conversation isn't even established yet. Everyone is a new arrival. To me this is exciting. I hope it establishes a brand new and entirely different conversation online.
I find some of the negative rhetoric I'm hearing from people who haven't been there humorous. "Why are we here again?" Oh, before I forget, Happy Birthday Twitter! It's funny after 6 years I still hear real estate agents adamantly avoiding Twitter because it's a big waste of time and they don't care about stupid stuff like - what you had for breakfast.
Images are so powerful in our lives and that's the driving idea behind the Pinterest platform. It reminds me very much of analog synthesizers from the 1970's like Buchla and Moog. You have a collection of modules and each have a purpose. You need to understand what each module does and to make any kind of sound happen you patch them together using banana cords. (Well we did back in the day.)
On Pinterest there are no patch-cords of course, you virtually pin it. Yet, it's a very similar idea. If you conceptualize your web locations (and other content on the web) as modules then the composition you're going to create is based on the way you patch those modules together.
What would you like create? The beauty is the associations you create are totally up to you. It's not a fixed system. You pin, you unpin, and you can move pins to other boards. Play the association game as deep as you want. It translates to creating more synergy with your online content. This equates to more visibility and love from the search engines.
My #1 take away from the Pinterest Webinar was when an agent asked Chris; "What is the value of these boards that would want to make a consumer use your services?" Chris Smith replied, that’s the wrong approach from the get go. Be here to learn, enjoy, and explore a new platform. Your goal is not to get the consumer to use your services, it’s to...
paint the picture of the why of your brand.
Chris mentioned a Danny Meyer saying. You can only get 50% through effort, hard work and doing your job well. The other 50% of your success online is how your brand makes people feel. I agree with that...
Is Pinterest just a Fad? I don't think so. Do you?