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Marketing Small Maine Town Rural Real Estate | Local Town Community Spotlight Information

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

Everyone wants to drive the marketing Maine real estate zamboni but peddling property listings in lower populated rural areas of unspoiled Vacationland takes a slightly different approach.

houlton maine rink arena zamboni

Then if I lived in an urban, built up area of city property listings to showcase.

For starters, over half of our buyers are not from the local area.

Know very little if anything about the communities in Maine that I list, market, sell properties in.

But once they sniff the low property price perfume, that whiff makes them hungry to know more. Gets us noticed.

It's my job to polish the on line local Maine town information. To remove rough edges, fill in cracks of missing vital area community surface details.

So when the outside Maine property buyer starts the home work to beef up, get "schooled" on what the local small town community is like, guess what? The front page search index of small Maine town information is pretty thread bare. Like Fenway Park between Red Sox games. Not sold out. An empty stand except for the ground's keeper fixing astro turf. Resupply vendors, the electrical guy up the pole fixing the right field illumination, signage.

Local Maine information with town spotlights details, images, helpful links. In many towns after they are blogged about, posted on social media platforms, they show up in the search engines as cream of the crop, pick of the pack, best of the bunch selections.

Here are some Maine town information blog posts created with video links, imagery and copy to get the on line real estate buyer a "Monarch, Cliff's Notes" gloss over, highlight tour.

That are quick, easy, helpful as the Maine real estate buyer toys with "am I going to invest in a property listing in any of these small rural areas in this New England state or not".

Maine local community highlights of places like Houlton, Patten, Danforth, Island Falls, Presque Isle ME. Places in Aroostook, Northern Penobscot & Washington Counties detailed, put on line for anyone needing local Maine community information. Then our Maine community video series helps paint the picture with show and tell for the real estate buyer who is slowly getting up to speed on the local turf day to day.

Maine, big state, way simpler living here.

In Maine, I'm ME Broker | REALTOR Andrew Mooers

 

Comments(12)

John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Andy I too have to educate relocation buyers on the Albuquerque, Rio Rancho areas.  We are so spread out the areas are so different in prices, ages, styles and features.  It's a real job to educate buying clients that have no clue except they are making a move to the Q.

Feb 29, 2012 01:35 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

When you feel at ease in familiar surroundings, the option to open a property listing buying wallet is much more likely than in the dark, a stranger with unknown, not sure feeling in your stomach.

Feb 29, 2012 09:04 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Andrew-That is a smooth advertising gambit using the Zanboni. I'm not a hockey fan but I imagine lots of eyes are on the machine as it repairs the ice between periods. You always do an outstanding job with video.

Feb 29, 2012 01:14 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Wayne ... Thanks for the kind words. Advertising, marketing comes in a slew of options. Many low, no cost. Impressions, eyeballs and eardrums to get attention for your new real estate listings, your local area pride in the community.

Feb 29, 2012 08:16 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Zamboni tie in is perfect. Polishing the ice in Maine - good job Andy. By the way, you're up again today's YouTube Thursday post. D :)

Mar 01, 2012 01:06 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Hey Debb! Thanks you kindly! Appreciate the spotlight shined my way!

Mar 01, 2012 03:23 AM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Andrew

It is similar here in the Napa Valley but our prices are a bit steeper and there is virtually very minimal land for development. I looked at some of your listing and they look like great value. Wish we had a little more of that sniff the low property price perfume. cheers cvc

Mar 01, 2012 04:28 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Curtis ... The fewer number of zero places is the cherry on top with Maine real estate listings that are soooo affordable. All the time! Have 200 acres you can own in the $70's, 100 acres on a lake, with stream and tons of road frontage, view in the $50's! Kid in the candy store happens a lot in Maine.

Mar 01, 2012 06:24 AM
Linda Holloway
Keller Williams Realty Tampa Central - Tampa, FL
REALTOR®, Your Next Home in Tampa Bay Starts Here!

Hi Andrew, You do a great job polishing the information and removing the rough edges!  You represent the Maine lifestyle well.  I enjoy learning both about Maine and promoting real estate from you!

Mar 01, 2012 07:21 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Linda... like a photographer, videographer would tell you, the model, the subject matter is so beautiful that it makes my job easy! I love where I live, passionate about what I do.

Mar 01, 2012 06:12 PM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

I agree with all your previous commenters. Good job on the cimbining of local branding with the Zamboni and giving out good info while also getting your brand and message pushed.

PS Remember if your not first your last (props to RB)

Mar 02, 2012 10:59 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

US Mortgages ... What is the expression, second place is the first loser? Said with all due respect Ricky Bobby style.

Mar 02, 2012 07:34 PM