The best part of working in the real estate business is the competitive nature of the business. My team members are listing agents and, on occasion, we are in competition with our own RE/MAX Executive agents.
No one knows what the other agents have for business or what phone calls have been received. Whenever we are invited to give a listing presentation, we can only assume that the other agents who are invited are from other real estate offices.
Our listing presentations always include screen shots of Google searches for our listings that are under agreement; a page of Internet sites where the seller can find our listings; and a narrative on the importance of online marketing. When you and your competitor are from the same office, the only significant difference is how you market. It's always a tough lesson to learn!!
Are you able to successfully compete with your office coworkers or do they have the upper hand on marketing?
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