I just came across an article called 10 Things Your Real Estate Agent Won't Tell You published on womansday.com. Ms. Sarah Stebbins, a free lance writer, seems to have cobbled together negative bits and pieces from other works, including the The Home Buying Kit For Dummies. I am disappointed that a respectable organization like Woman's Day would publish this inaccurate and misleading article.

Some of unpleasant and just plain offensive lines:

"An agent who wants to make a quick sale might not share information a buyer could find unappealing about the neighborhood, like an office building going up on the street, or a registered sex offender who lives a few houses down."

"Moe Veissi, president of the National Association of Realtors and a broker in Miami, suggests asking realtors about area schools, crime statistics, parks, hospitals and whatever else is important to you..."

"Still, it’s a good idea to ask directly about upcoming construction projects and the proximity of sex offenders before closing a deal."

Brokerages offer agents a bigger cut of the commission if they sell in-house listings, says Tyson."

It’s common for a listing agent to let other brokers at his firm know about a “hot new property” before posting it in the multiple listing service....He gets a better commission split if he lines up an in-house agent.”

My comment on the article:

Ms. Stebbins you apparently have credentials as a magazine editor (Martha Stewart Weddings and Instyle) and freelance writer (Glamour, Women's Health), but your lack of understanding of the role of a professional Realtor® is astonishing.

We all have bad experiences with people in every job, from physicians to accountants to dog groomers, but respectable professionals rarely make the mistake of condemning entire groups based on a few bad experiences. 

In this difficult housing market, with millions  of homeowners still struggling to make tough decisions, it is discouraging that a respected publication like Woman's Day would publish such a one-sided and negative article.  I will comment on just a few of the issues raised:

I don't know a single firm in the Chicago metro area that pays agents more to sell in-house listings. At the suggestion of the IL Association of Realtors®, most firms do separate long term (10 years in IL) record keeping fees from sales commission. The record keeping cost is the same regardless of the sales price of the house, and should not be variable the way commission is.

I sincerely doubt that Moe Veissi suggested you ask a realtor (sic) about schools and crime statistics: by law we are not allowed to provide many types of information. And what exactly is a Realtor® supposed to know about hospitals?

Ms. Stebbins, if you ever want to talk to real clients -- rather picking over the bones of other people's work -- I could give you the names of 100s of agents and brokers who would happily give you many, many clients to talk to. 

And could you let us know if you work for free, as a free-lance writer? Or do you, too, work on commission?

Finally, Realtor®  is a trademark of the National Association of Realtors® and is not interchangeable with the term real estate agent.

This post was written by Leslie Ebersole of Baird & Warner Real Estate.
Use or reproduction of the material published on this site is expressly prohibited
without the express written permission of the author.

 

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75 Comments on Woman's Day Gives Bad Real Estate Advice

20 Most Recent Comments Displayed Show All

MAR
01
2012
813,083 Points 243 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

My 85 year old mother stopped reading Woman's Day sometime around 1996. 

12:46pm • #56
504,056 Points 26 Featured Posts Outside Blog Called Shot Master

Leslie, I read that article, too, and wrote a response, but I should've just waited for yours and said "ditto!" PS For the record, I don't subscrive, nor ever have subscribed to womans day.

2:03pm • #57
548,116 Points 9 Featured Posts Outside Blog Called Shot Master

Leslie:

Too bad the article was so negative about Realtors.  But I guess that was what she was after and she succeeded.  happily, not everyone believes what they read.  We do not give a better split for in house sales, we do however get a $100.00 bonus when we sell an in-house listing.

2:54pm • #58
1,125,345 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Of course she got paid for writing it -- either as a staff memeber or a freelancer. And controversey sells. Frightening people sells. 

3:13pm • #59
413,687 Points 88 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Evelyn: do you disclose variable comp in the mls? 

 

3:32pm • #60
937,115 Points 51 Featured Posts Called Shot Master

Perhaps a letter or email writing campaign to enlighten Ms. Stebbins about the realities of our profession would be advisable.  You're right, the article is inaccurate and very misleading!

4:42pm • #61
477,896 Points 15 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Leslie -- The unfortunate part of this is while we know what she said is untrue, many readers accept it as the truth. An unchallenged lie is normally accepted as the truth.  Your response could not be better articulated.

5:30pm • #62
1,328,218 Points 188 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Leslie, that writer has painted the unethical agent out there, which there are a few, but lots and lots of high integrity agents for their buyers. A very slanted story I agree. Thanks for bringing it to our attention here and the public.

5:33pm • #63
Called Shot Master

Thanks for writing that response Leslie. My favorite line was the last one. Too often all licensees are collectively referred to as REALTORS(R).

7:58pm • #64
1,584,115 Points 429 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Leslie

ZING. Well you got her there, didn't you. I almost want to read the article just for the laugh. It IS truly laughable how uninformed some in the media are about what the reality is in the real estate market, and what we legally can and cannot do, and what general practices really are. I think she has stepped outside the boundaries of her expertise, and she makes blanket statements that have no basis in reality. Perhaps she should stick to Martha Stewart Weddings.

Jeff

8:42pm • #65
MAR
02
2012
312,780 Points 3 Featured Posts Outside Blog Called Shot Master

I agree with your response, its too bad she didn't do her research. 

6:00am • #66
300,008 Points 7 Featured Posts Outside Blog Attended Rain Camp

Hi Leslie, great post. If she ever answers you, please let us know how she responds to your rebuttal.           

8:06am • #67
347,536 Points 70 Featured Posts Outside Blog Called Shot Master

Oh, my goodness . . . my hackles rose just reading it.  Ignorant people have no business writing those kind of articles for national publications.  AND, thank you so much for your comment on my post.  I had a fun run in with one commenter, and never know whether or not to address 'linkers' or not.  Thanks, congratulations on another star, and great post!!

6:36pm • #68
221,510 Points Outside Blog

And she's calling us unprofessional.  Please.  I am stunned a publication would allow a hack to submit an article like that for publication.

7:45pm • #69
MAR
03
2012
413,687 Points 88 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Mimi later I thought maybe my comment was inappropriate on YOUR post, but newer participants need to hear it. I think it was the TLW who straightened me out in the beginning, a scary moment to be sure :-).

5:53am • #70
700,937 Points 39 Featured Posts Outside Blog Called Shot Master

Very well done Ms. Leslie. My gut reaction was that Ms. Stebbins is working off of ancient research. Most of these 'traditions' that she speaks is prior to the 80's.  How valid is that for today? I hope you wrote the magazine directly on this.

How would we know about sex offenders? They sure are not listed in the MLS that's for sure.

12:20pm • #71
413,687 Points 88 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Thank you Lyn. Can you imagine the issues if we started advising on crime statistics and schools? And hospitals? "But my agent said there was the world's best substance abuse program at that hospital and there isn't because it didn't work so I want to give my house back NOW".

5:18pm • #72
MAR
04
2012
523,054 Points 10 Featured Posts Outside Blog Called Shot Master

Take some small comfort in the fact that that particular magazine is continually losing readership. However, your post should be sent to the editor, and, hopefully a retraction or correction made by the magazine.

1:44am • #73
MAR
05
2012
511,432 Points 12 Featured Posts Called Shot Master

I would suggest that we all write to Ms. Stebbins. I would assume that she has a website. Realtors might want to convey that she doesn't exactly have her facts straight, and she might even write a correction in the magazine.

6:48am • #74
MAR
10
2012
335,517 Points 23 Featured Posts Outside Blog Called Shot Master

Leslie, this is almost unbelieveble. I think it speaks volumes about the integrity of the person, the magazine, and the media. Thanks for sharing.

3:52pm • #75

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