I've just hired ReachLocal.com to manage my Google AdWords campaign. They manage my list of keywords and adjust my bids. All the ads go to a mirror of my own website that replaces my phone number with a tracking number so they can see which AdWords are producing leads (through the tracking phone number or my online forms) and which are just throwing money away.

I'm both encouraged and confused: on one hand I can see that a computer could track the effectiveness of each keyword and whether or not they produce leads and calibrate itself based on this feedback so much better that a human could, but I'm uncomfortable letting this blackbox run unchecked. I get neat reports, but no control. Any active rainers have any experience with ReachLocal or other companies that manage your AdWords for you?

Thanks!

Christopher Johnston
FlexBox Mobile Storage
888 GoFlexBox (463-5392)
 

4 Comments on Any experience with ReachLocal.com?

DEC
07
2007
Christopher, I would be interested in learning what the outcome is for you.
10:35am • #1
Outside Blog

Likewise, I have no experience with them but I'll be monitoring your responses to learn mysel.

Thanks!
10:55am • #2
Joseph and Mary. It's been interesting so far. They immediately doubled my bids and now I get recordings of all the phone calls to the tracking number so I know who called and the quality of the lead generated by each keyword. But like everything, it takes time to see if it works. Check back and I'll keep you posted.
11:19am • #3
DEC
10
2008

I know this is over a year old now, but how did you Reach Local experience turn out? I have heard conflicting reports. Some people like it, but then I just met with a person who said Reach Local told them they had to increase their monthly budget from $5k to $20k.

 

Thanks,

Joe

<a href="http://www.bseek.com">Chicago SEO</a>
Joe
9:59am • #4


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Christopher Johnston

Philadelphia, PA

More about me…

FlexBox Mobile Storage

Address: 1800 West Indiana Avenue, Philadelphia, PA, 19132

Office Phone: (888) 463-5392

Cell Phone: (610) 608-2231

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