I posted a kind of fun entry on my SEO Diva blog, after being likened to a used car salesman (no offense if that's what your occupation is LOL).
I've categorized the various levels of search engine optimization using Legos. Okay, kind of silly, but hopefully it makes my point.
It will give you a mental image of the following types of SEOs - white hat (good guys), gray hat (good guys getting around Google), black hat (bad guys), spammers (evil).
Anyway, it's all in good fun and I hope you'll visit.
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