Real Estate sales are tough sometimes and this market certainly has it's share of difficulties, here in Connecticut we've been experiencing the crunch. In my area, along the central Connecticut Shoreline, we've seen a dramatic decrease in the number of active agents, down as much as 30% from over a year ago. Although this may be a painful and potentially difficult transition for the exiting, it creates an opportunity for those of us staying in the business.
But this is NOT the time for the agent to sit and wait for business (it never is anyway!), it is a GREAT time for the agent to define clearly what they want to do in their business. My recommendation is to target, target, target. Define your market, be narrow (or broad but that takes some real moxie and dollars), and create a well rounded marketing strategy, one that directs people in many ways to the one point you want them to go, eventually to YOU.
One of my past coaches, Tom Cook from REMAX in Toronto Canada www.TorontoRealEstate.ca, is a master at this. He approaches a very defined area, say a condo complex, and becomes the "go to guy" for that complex. He does this by creating marketing that promotes the complex, not him, but the complex! He generates valuable material which consumers will be able to use, get information, and then he always has a "call to action". Smart guy that Tom, and very successful.
So, it's not the time to wonder IF you are going to succeed in real estate but start planning HOW and WHO, and then get into action! It's a challenge but the reward for planning and targeting is a business worth working.
For NOW, Brad in Connecticut, Real Living Real Estate
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