What a concise and accurate way of distilling your business, Jackie.  Keep up the good work!

Hi Jason- Thank you kind sir.  I'm sorry about deleting your other comment, I hadn't realized I sent the blog post through twice - one of 'em just had to go, unfortunately I didn't see your comment come through before I picked that one!  Thank you for commenting again, I appreciate it!

Jackie

That is true! Packaging can relate to all our businesses.

We all love those boxes--especially this time of year!

Kim Dillon, Creative Eye Home Staging

Jackie, so if I wrap myself up in blue and tie a bow around myself, will that help promote my business? :-)  But seriously, your point was short, sweet, and concise.  It couldn't be packaged better!

Jackie ~ Great point!  As soon as I read your title I knew what you were talking about.  Even the phrase "little blue boxes" makes me think of Tiffany. 

Michael - Absolutely we can all package our businesses - Tiffany & Co set's a fine example of what we're capable of.

I was thinking more along the lines of packaging a home for sale - and branding the home with the all the tools we now have available to us.

Kim - Me too! 

Terry - Blue is definitely your color!  Ooops, this time the message might have been too short...it wasn't only about packaging our businesses... though that's important too!!!

Kathy - We know we're not going to be disappointed when we open those boxes right?  I'm thrilled there are stagers working so closely with Realtors(r) that recognize a staged home is akin to a little blue box and I look forward to the tipping point that I'm sure will eventually happen because the consumer knows Realtor X lists "little blue boxes".

Jackie

Too cute! Yes, my Daughters and I love the packaging to be from Tiffany's:)  Good stuff is always worth it! Just like our Buffini Coaching;)  It is soooo worth it!

It's a Good Life!

Fran

Wow, Jackie!  for a relatively short post it sure had a big impact!   What a wonderful way to relate the two!

Fran - Oh my...you don't even want to get me started here, in this post, on the benefits of Buffini Coaching and the ways my business has been impacted - talk about opening a package!  BTW, the regional meeting was great - it would have been nicer to see you there! ;)

Jackie

Carole - Thank you, friend! 

Jackie

Jackie ~ powerful litle comment ! I so agree with it , love how you blend these 2, they go mano a mano (hand in hand)

Fernando - I'm glad you liked it.  I love that more and more Realtors(r) are working mano a mano with stagers - it's not about going cabeza a cabeza (head to head).  Again, I'm looking forward to that tipping point. 

Jackie

Nicely edited to the main point!

I just finished commenting on Julea's post 'are you Wally Mart or Tiffany'

Dane- Thanks.  I had forgotten about Julea's post until I saw it pop up again, but that was a very well written post - I said so then and still agree!

Jackie

I just KNEW you were talkin' Tiffany!  It's no wonder brides have always saved THOSE boxes...and thrown th rest of the gift boxes away...TOP OF THE LINE!!!  Like you!  Julie

Julie- Oh yeah...put a bunch of boxes in front of folks with a Tiffany box in the midst and guess which one they'll choose?  Hrrm....I'm thinking that's our version of "curb appeal".

Thank you for your kind comment, friend!

Jackie

Hi Jackie,
Love the "little blue boxes".  What a marketing success for Tiffany's--all over the world people recognize their signature blue boxes.  Now, if I were just that clever?

Cynthia- Weelllll....not to belabor the point, but you could find a terrific stager to partner with ::grin::

Jackie

Jackie, what a great idea...a Realtor offering the 'Little Blue Box' service! The blue box being the staging services!

You could advertise: "ask me about my Little Blue Box services to get your house sold!"

Dane - you have it.  Though the Realtor(r) may not be the party paying for the staging services (personally, I would say not - they after all do not have the greatest financial vested interest in the property), the properties they represent   in the marketplace are a cut above all the rest when they represent homes that are "little blue boxes" - or something extra special.

Jackie

Jackie - You are right on the money...branding is very important. It sets the stage in someones mind and also makes them remember you...hopefully in a good way :)

Bill - Exactly.  I'm sure both of us can think of examples of companies that had great reputations that went up in flames and had to rebuild themselves in the publics eye.  Somehow though Tiffany's has managed all these years to keep theirs stellar.  Theirs is a model I've been studying for a long time.

Jackie 

Okay, today I ordered my business gifts with my business discount! Thanks so much, it is really good for my budget;)

Fran - I'm so glad it was useful to you.  I'm sure your associates will be thrilled with their gifts.

Jackie