Well if you're reading this then I may be on to something here. Here are 5 Secrets to help you Explode your marketing efforts!
1. Solve a problem: At any given time we all have hundreds of thousands of things going through our minds. Many times without our conscious mind knowing our subconscious is trying to solve a problem. If our marketing can demonstrate the ability to solve a problem, that is the first key to getting someone's attention.
2. 80-90% of your time should be spent on the headline. If your headline doesn't get attention, the rest of your marketing will never be read.
3. Promote Benefits: "STOP RENTING FOREVER!!!" that's a lot different from "1st Time Homebuyer" The benefit of not renting ever again, is more emotionally charging than becoming a first time homebuyer.
4. Make an offer: Give the reader an opportunity to receive a free report, once they have requested the information from you, you now have their permission to continue your marketing efforts to them directly.
5. Have a Call to Action: This article started with "READ NOW!" and here you are. Be sure make a request with all of your marketing efforts. This is how we increase our conversion ratio's
I hope you've enjoyed this! Please feel free to let me know what you think!
Cecelia Marlow - Senior Mortgage Consultant -773-782-6000
Good post, excellent advice.