Phoenix homes and properties for saleEliminating Inefficiencies – ActiveRain & DocuSign Contest

Recently I moved to a new brokerage, Realty ONE Group, and from a partnership to a one woman shop. I’m very excited about the changes and I’m taking the opportunity to take a hard look at what worked in the past and what didn’t and to make changes accordingly.

My new web site’s design and operation is better designed to attract and hold the 94% of buyers who begin their home search on the web. Learning what works and what doesn’t is an ongoing process and that is particularly true for web sites, so to some degree my new site is a learn by doing exercise.

While my direct mail has been automated with a mailing company that prints informational / community oriented pieces and mails to my client list, I have gone back to sending birthday, anniversary and other more personal messages myself, hand addressed and stamped. The response rate is much higher and worth the extra effort.

While I am best known as a buyer’s agent I have become much more efficient with my listings. Incorporating Realbird into the marketing process has produced measurable results and I really like the Craigslist automation that comes as part of the product, it saves a ton of time.

And, for this one member “team”, time has become a huge expense and it’s one of the reasons that I love the ability to use electronic signature software like DocuSign to speed up the process, it saves time, gas and sometimes it saves deals, especially if the client is located in another state or even across the valley. It isn’t always the best deal that gets the property sometimes it’s the first good deal.

Whether you're buying or selling a home in the Phoenix Metro area I offer a free, no obligation, consultation. As an informed buyer or seller you'll make better decisions. E-mail Nancy@NancyLaswick.com  or call me today at (602) 793-1627.

All content contained in this posting is protected by copyright. © Nancy Laswick 2012. All Rights Reserved.

Nancy Laswick Phoenix Scottsdale Realtor

       
           
 
Post is included in group: Agents who want REFERRALS!
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9 Comments on Eliminating Inefficiencies – ActiveRain & DocuSign Contest

MAR
05
2012
230,369 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great post and I wish you well in the DocuSign contest with your entry.  We all need to find what works and eliminate what doesn't work so we can be more efficient.
1:05am • #1
249,041 Points 7 Featured Posts Outside Blog Called Shot Master

Thanks Doug I definitely need to be more efficient.
1:15am • #2
2 Featured Posts Outside Blog

Thanks for the post, Nancy. Time to regroup and be more effective. I agree that we need to capitalize more on tools for the one-person team.
2:12am • #3

Great blog and great job. Keep up the good work and good luck to you this year. Thanks. 
3:16am • #4

Wow, Nancy, you've identified a number of time-saving approaches in your re-vamped approach to your business - thank you for sharing them!  I sooooo agree with you re hand-written notes - invariably I will get a personal email/FB comment or phone call each and every time I do this - and it is such a pleasant (soft-touch) way to reach out to your friends and clients.
9:48am • #5
249,041 Points 7 Featured Posts Outside Blog Called Shot Master

Sherry, absolutely, for the one woman team saving time is so critical.

Josh, thanks for stopping by.

Karen, I always prefer receiving a hand written note because I know the effort it takes.
11:14am • #6
MAR
07
2012
492,687 Points 46 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It sounds like you have made some great, and positive, changes. Best of luck with your new direction!
3:50am • #7
249,041 Points 7 Featured Posts Outside Blog Called Shot Master

Thanks for stopping by and thanks for your comments Holly.
12:00pm • #8
185,193 Points 1 Featured Post Outside Blog Hit Router Attended Rain Camp

I signed up for Realbird but havent had a chance to educate myself on it and use it yet, I will have to get on that!
7:14pm • #9


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Nancy Laswick, Scottsdale & Phoenix Area Realtor, EPRO, CDPE, SFR

Scottsdale, AZ

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REALTY ONE GROUP

Address: 11211 N. Tatum Blvd. Suite 200, Phoenix, AZ, 85028

Office Phone: (602) 793-1627

Cell Phone: (602) 793-1627

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