In today's marketplace, when selling a home... the internet is the place to be. We know that almost every buyer begins his/her search on the internet, so that's the place we need to be.
In comparing our local Evanston marketplace, with the other real estate agencies... Who is getting the most eyeballs... the most unique views of your listings??
I used a site called "compete.com" to check the unique views of companies in our area. Compete.com is an independent website that has no relationship with coldwell banker or any other real estate agency. You can use it to check the traffic of any website.
Here is Jameson/Southeby's (formerly Prairie Shores)... they only get 3,004 unique visitors to view your properties in the same sampling sampling period (I think it's a month).
Our newest competition... @properties, has 12,817 unique visitors. Better... but still no cigar.
Koenig & Strey, another local firm, with only 5,348 unique views on their site.
And there's Baird & Warner, a very popular local company, with a better result (they actually have a terrific website, that consumers really like).. 40,527 unique views...
And here's our local site... coldwellbankeronline.com. As you can see, we're crushing it, with 115,873 unique visitors to view your home on our site! Almost triple our nearest competition... and almost double of all of the above combined.
So, why is it that so many more people are viewing out local site (after all, it's very similar to theirs... it's a local site, with only local listings.. why is it that so many more people are choosing to view our site, over others?
Well, it probably comes down to the fact that we don't require viewers to "sign in" and give us their e-mail address and other information. We're more interested in allowing people to view your property, than we are with collecting potential leads from email addresses of people who really don't want to be contacted yet.
So, if we know that the buyer beings his search on the internet... why wouldn't you want to list with the company that gets your property viewed by the most people??
And now... if I really want to play unfair:
Here's our national site... with over a Million views!! Now that's a lot of eyeballs! And if you want to know how that holds up to another national site, you might be interested to see this one:
Here's activerain.com with a very respectable 687,419 unique views. Very impressive!
btw... you wanna know why Realtor.com can charge us as much as they do, for advertising with them? How about THIS:
Now those are some impressive numbers... and notice that they're ranked as the 154th most visited site on the entire freakin' internet!! That's how they can get away with charging what they do. They bring a lot of eyeballs to the game